Netflix has ended free trials for new customers in the US, after years of giving away the first month of its service free. The streaming service’s US sign-up page said trials are no longer available, with Netflix instead touting how it lets you cancel anytime at no cost. Newer rivals tend to offer shorter free-trial periods, though some of Netflix’s biggest, longstanding competitors still offer an introductory month free.
“We’re looking at different marketing promotions in the United States to attract new members and give them a great Netflix experience,” a Netflix spokeswoman said Tuesday. The end of free trials in the US was reported earlier Tuesday by TV Answer Man.
Netflix, the world’s biggest subscription video service with more than 192 million paying members, was increasingly an outlier among its rivals by offering a month-long free trial. As a raft of new rival services have launched in the last year, many set their free trial periods at a single week, including HBO Max and NBCUniversal’s Peacock. And, as strong growth lifted its number of subscribers above its initial projections way earlier than expected, altogether in June.
Other established apps like CBS All Access andlimit their free trials to seven days too. Showtime and Amazon Prime, however, still offer a month free to new subscribers. (Note: CBS All Access and Showtime are owned by ViacomCBS, the parent company of CNET.)
Even Netflix itself had already begun phasing out free trials elsewhere in the world, starting in Mexico two years ago. Netflix free trials are still available in some select markets.