NICE to Showcase Strategies for Driving Agile Customer and Employee Experiences

New thought leadership focused virtual events bring together acclaimed industry and product experts delivering insights on boosting performance and satisfaction using analytics, automation, cloud and WFM

NICE (Nasdaq: NICE) today announced the launch of new virtual events presenting thought leadership and best practices for ensuring extraordinary experiences in the face of dynamic change. While many organizations have ensured business continuity by having employees operate remotely from home or in hybrid remote/in-office environments, neither the pandemic nor the pace of change is showing signs of abating. Agility in understanding the implications of change and swiftly making critical decisions that drive unparalleled customer and employee satisfaction is pivotal to business success. This series of virtual events, named ‘Agile Customer Experience: Leadership for a New Reality’ will demonstrate how organizations can leverage intelligent analytics, automation, cloud and WFM technology to deliver agile customer experiences that generate loyalty. For more information or to sign up, please click here.

This series of virtual events will feature revered analysts and NICE product leaders sharing steps companies can immediately take to empower agents as they work remotely and drive workforce agility. Analyst firms slated to present include Aberdeen, DMG Consulting, McGee-Smith Analytics and more. Key virtual events in the series include:

  • October 15, 2020: Paul Stockford, President & Chief Analyst, Saddletree Research, will discuss “The Contact Center Perfect Storm and the Agile Workforce”

  • November 12, 2020: Donna Fluss, President, DMG Consulting LLC, will present “WFM Re-Imagined for the Post COVID-19 Workforce”

  • December 1, 2020: “How AI-Driven Quality Monitoring Delivers Agile Customer Experience” by Sheila McGee-Smith, President & Principal Analyst, McGee-Smith

  • December 3, 2020: Dana Shalev, Head of Product Marketing, Multi-Channel Recording, NICE, will discuss “Contact Center’s Irreversible Trends”

Eran Liron, Executive Vice President, Marketing and Corporate Development, NICE, said. “While a lot has changed in the

Four Simple Strategies For Getting Local SEO Right

By Jon Clark, managing partner at Moving Traffic Media, a boutique digital marketing agency offering PPC, display and SEO services in White Plains, NY.

Want to know a secret about organic search results? It’s super easy to be found high in them — so easy, in fact, that if you’re not ranking high, it’s almost a guarantee that you’re missing something in your local search engine optimization (SEO). 

It isn’t that you’re not trying. Instead, it’s more that you might not understand just how essential some of the simpler things are. You’re putting too many eggs into the wrong baskets and not enough into the ones that count. 

So, if you’re ready to fix what might be wrong with your local SEO, here is your starting point. 

1. Remember The Fundamentals

Here are some key elements to get right to set a solid foundation for your business online.

Choose Your Name Wisely

When choosing a name for your business, give serious thought to how it will or will not come up in search engines.

Let’s say you own a local beauty and cosmetics store called The Tool Box. Sure, the name is clever and catchy, but you’re more likely to come up in searches for sledgehammers than you are for mascara.

Also, a location-based name can inadvertently kill your local SEO strategy. “Santa Fe Body Shop” is going to come up in Santa Fe-based searches, but not for neighboring towns. So, resist the urge to put your location into your business name.

Location, Location, Location

Many local businesses run completely out of a small office space or the owner’s home. Be honest about your address with search directories, even if it means you only submit information to those that will let you keep your address private. 

Faking a

Building Strategies To Unlock Growth, Inclusion And Prosperity For Women In Technology

Co-Founder of Women in Cloud. I influence brands and entrepreneurs to unlock economic access through digital strategy and partnerships.

It’s been shown that diverse teams, including those with greater gender diversity, are on average more creative and innovative, and ultimately, they are associated with greater profitability. However, as McKinsey & Company notes, “despite the growing number of voices pushing for gender equality across the United States, and many tech companies stating that diversity is a priority, we are not yet seeing concrete gains in the tech industry.”

Women-led technology businesses face significant barriers when it comes to economic access. In 2018, female technology founders brought in just 2.2% of U.S. venture capital dollars.

While women in the technology sector were behind in the race for economic opportunities before the Covid-19 outbreak, the recent pandemic-related restrictions have had devastating economic and emotional impacts, pushing them even further to the back. According to a recent survey we conducted with Microsoft, women-led technology businesses are expected to lose between $1.5 million and $5 million in revenue and opportunities as a result of Covid-19.

Now more than ever, we need to increase economic access and leadership opportunities for women-led technology companies to support their recovery and growth. Here are four ways corporations, businesses and the private sector can improve economic access for women technology founders and their companies and support their recovery from — and growth beyond — the Covid-19 pandemic.

Unlocking Procurement Opportunities For Women Technology Founders

Many mistakenly assume that market competition and anti-discrimination legislation address any improper biases in contracting and procurement. However, only 1% of women technology entrepreneurs win contracts.

In order to improve women-led technology companies’ chances of securing high-level contracts, businesses and governments alike must unlock procurement vehicles to make them more accessible to women tech

Louisville SEO Strategies and Goddess Massage Boutique Announce Grand Opening Event – Press Release

Neighbors and Fellow Entrepreneurs Open New Locations


LOUISVILLE, Ky. – October 2, 2020 – (Newswire.com)

Goddess Massage Boutique and Louisville SEO Strategies are excited to announce their grand opening on Oct. 10 from 10:00 AM to 1:00 PM at 1000 Trevilian Way Louisville, Ky 40213. We are happy to introduce ourselves to the area and welcome any other business owners or neighbors to stop in and say hello. Depending on the weather, we will be having some hot dogs and brats off the grill around noon including chips and a few drinks. Nothing fancy, just an informal gathering to introduce ourselves to the neighborhood and hopefully make a few new friends. Goddess Massage Boutique will be doing demonstrations of Tarot Card Readings, Thai Massage, Body Energy Scans, and basically exuding a positive and healthy attitude. Louisville SEO Strategies will be attempting to work the grill, shaking hands, and kissing babies.

Once the grill is turned off and the chance for 1st-degree burns is non-existent we may have an adult beverage or two and we will be available to answer any questions about website design, small business start-ups, or if the world will end in 2020. We look forward to meeting our new neighbors and making a few friends. See you on the 10th!

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3 Advanced SaaS SEO Strategies & Best Practices

The number of SaaS companies grew from 150 in 2011 to 8,000 in 2020 – a 5,000% growth, according to Scott Brinker’s annual Martech 5000 analysis.

It’s getting crowded and competitive.

As a result, basic SEO tactics don’t cut it.

I compiled three of my favorite advanced SaaS SEO strategies in this article, some of which I used during my time at Atlassian myself. (Disclosure: I worked at Atlassian for years.)

Usual Challenges of SaaS SEO

A lot of startups see initial traction with content marketing.

They build a couple of landing pages, get a TechCrunch article, and hit the 1M ARR (annual recurring revenue) mark.

But then they lose momentum.

Conversions and traffic stagnate, the marketing team becomes overloaded, and the attention on paid channels becomes bigger.

Once a business is hooked on paid channels, it’s hard to get off.

And those that get on it too early take away their chance for organic growth.

Sometimes paid channels mask Product/Market-Fit, and the company runs into the “leaky bucket problem” – they have a hard time retaining customers.

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So, the main challenge for SaaS startups is to keep the early momentum going and scale organic traffic.

But title optimization and blog articles are not enough.

They need advanced strategies.

From Basic to Advanced

Don’t confuse advanced SEO tactics with hacks or tricks.

The key is scalability.

Whereas basic SEO tactics may get you on Page 1 of Google for a set of keywords, advanced strategies allow you to tackle hundreds – maybe thousands – of keywords with one format.

The easiest way to push scalability is to create more pages with inventory like:

  • Apps.
  • Integrations.
  • Marketplace format.

This strategy comes with its own technical SEO challenges and needs to fit into the bigger business