Caribu app for reading virtual bedtime stories boomed during pandemic

  • Caribu, an app that lets parents and grandparents read bedtime stories to their children and grandkids virtually, boomed during the pandemic.
  • The app grew tenfold in March, and now its co-founder Maxeme Tuchman says its expanding to the classroom and the home office.
  • Now, the company is pushing for some employers to offer Caribu as a benefit, which could be helpful for parents working from home with young kids. 
  • Visit Business Insider’s homepage for more stories.

If you’re familiar with Maxeme Tuchman’s background, you wouldn’t be surprised to hear she runs a company that promotes reading and education among children.

Tuchman spent more than two years as the executive director of Teach for America’s Miami-Dade branch starting in 2013. She also previously managed education projects under Michael Bloomberg, the former mayor of New York City, and Michelle Ree, the former D.C. public schools chancellor.

But it wasn’t until 2016 that Tuchman and her co-founder began building Caribu, a video calling app on iOS, Android, and the web that lets children read and play games with family members remotely.

In fact, the idea originated from a photo the two came across of a soldier video-chatting on a laptop in a coffee shop. 

“You see him holding up this huge picture book and facing it toward the laptop,” Tuchman said to Business Insider. “There should be better technology in this day and age for families who are distant from their kids to be able to share that ritual of reading a bedtime story together.”

While the app may be best known for its wide selection of children’s books that adults and children can read together virtually, Caribu also offers coloring sheets, games, drawing tools, and recipes that kids and relatives can cook together. The app comes with 15 free books or activities

Instagram makes old stories easier to find alongside new anti-bullying features

Instagram is adding new features to help users find old stories posted over the last three years and to reduce abusive behavior. The stories archive now includes a new monthly calendar view, which shows the days you posted each story, alongside a map which shows story locations, TechCrunch reports. Instagram also announced a pair of new anti-bullying features which attempt to automatically hide potentially abusive comments while discouraging users from posting them in the first place.

Given that stories are designed to disappear automatically after 24 hours, it’s likely surprising to many that Instagram has an archive of them going back years. The stories archive actually dates back to 2017 — the new calendar and map just offer a better way to find old stories. The archive is private, visible only to you, but there’s an option to re-share them publicly on your profile or stories feed. The new Stories Map and monthly calendar view are rolling out now, and can be accessed from the “archive” menu under your user profile.

One of the tests involves automatically hiding comments.
Image: Instagram

As part of Instagram’s latest round of anti-bullying features the service will start automatically hiding comments similar to those that have been reported. These comments won’t be deleted entirely, however, and can still be viewed by tapping the “View Hidden Comments” button. Instagram is also adding warnings for users who repeatedly post potentially offensive comments to try and encourage them to think twice before posting, in an expansion of an initiative launched last year. Both new features are currently being tested on the platform.

Instagram’s announcement of the new features coincides with the service’s 10th anniversary. As part of the celebrations, Instagram has added an easter egg that lets you revisit its old app icons on iOS and Android.

Business Insider’s top advertising and media stories for October 5

Hi! Welcome to the Insider Advertising daily for October 5. Lucia Moses here, filling in for Lauren Johnson.

Today’s news: Tech chiefs to testify, why Pepsi isn’t following Coke into hard seltzer, and Triller user numbers disputed.

First: remember to subscribe here to get this newsletter daily.


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Sen. Ted Cruz, left, and Twitter CEO Jack Dorsey.

AP/Jacquelyn Martin; AP/Jose Luis Magana


The CEOs of Facebook, Google, and Twitter will all testify before Congress, days before the election, over legal protections for internet companies

Read the full story here.

pepsi pepsico



AP Photo/Paul Sakuma


PepsiCo’s CEO explains why it’s shying away from hard seltzer even as Coca-Cola moves into booze

Pepsi and Coke have been taking different paths when it comes to selling beverages to pandemic-weary consumers.

PepsiCo is focused “100%” on its strategy in energy drinks, CEO Ramon Laguarta said on the company’s earnings call Thursday in response to a question about whether it would follow Coca-Cola into hard seltzer.

He indicated energy drinks offer more long-term potential while hard seltzer could be shorter-lived.

Read the full story here.


Mike Lu, CEO, Triller

Triller CEO Mike Lu.


American Express Business/YouTube



Insiders say TikTok rival Triller reported monthly active users that were 5 times higher than what some internal metrics showed

Read the full story here.


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Top Stories: iPhone 12 Mini Rumors, New iPad Air Soon, iOS 14.2 Beta 2

The iPhone 12 is almost upon us, and we’re continuing to hear rumors about what to expect from Apple’s biggest product line. And don’t forget about the new iPad Air that will also begin shipping this month.

Subscribe to the MacRumors YouTube channel for more videos.

Other news this week included fresh rumors about Apple’s plans for mini-LED display technology, details on the upcoming iOS 14.2 update, some Apple Watch tips and how-tos, and more, so check out our video above and read on below for more!

Leaker: iPhone 12 mini to Start at 64GB, Pro Models at 128GB

We’re likely just a few weeks away from Apple unveiling its iPhone 12 lineup, and last-minute rumors continue to surface. The latest word comes from leaker Jon Prosser, who recently claimed that the so-called “iPhone 12 mini” will start with 64GB of storage, while higher-end iPhone 12 Pro models will apparently come with a minimum of 128GB of storage.


Multiple sources have indicated that the next Apple event will likely take place on Tuesday, October 13, with pre-orders for at least some iPhone 12 models expected to begin on Friday, October 16. The devices would then begin arriving to customers on Friday, October 23.

Four new iPhone 12 models are expected, including one 5.4-inch model, two 6.1-inch models, and one 6.7-inch model, all with OLED displays, 5G support, and a new flat-edged design. Rumors have suggested that Apple may opt for a staggered launch, with some models launching later than others, but the exact order of the rollout remains to be seen.

New iPad Air Marketing Materials Hit Retail Stores, Suggesting Imminent Launch

Last month, Apple unveiled a new iPad Air with slimmer bezels, allowing for a larger 10.9-inch display. The device also features a faster A14 Bionic chip, Touch ID