Instagram, which recently celebrated its 10th anniversary, has gone a long way from being a platform just focusing on photos, selfies and short videos. Since it was first introduced in cyberspace, it has become a tool that can change lives — whether for better or worse is debatable. For many businesses, content creators, influencers, advertisers and marketers, however, it has grown into a source of income as well as a channel for sales.
At the moment, your business’s intended audience is most likely using Instagram — and so does the competition. And it can be tricky to stay on top of the trends.
Whether your brand is new to Instagram or are having trouble promoting it online, it is good for marketers like you to know some very helpful Instagram statistics, giving you a good idea of what you should be doing on the platform.
1. Instagram is the 5th most downloaded free app
In 2019, Instagram was the fifth most downloaded app in the world, beating YouTube, Snapchat and Netflix. This is a good indication that the social networking app continues to attract users, which you can take advantage of for your brand.
2. 75.3% of businesses in the U.S. will be using Instagram this 2020
According to eMarketer, 75.3% of American businesses will use Instagram this year, suggesting that only Facebook will beat it out at 87.1%.
3. Instagrammers keep tabs on brands
A 2018 survey found that 50% of Instagram users follow at least one business account.
One way of getting potential clients in users is through an Instagram Business profile, which helps brands add additional contact information — an option that