Online shopping is a major industry, and that’s an understatement. In the U.S. alone, we’re projected to have 300 million online shoppers by 2023. That’s more than 90% of the entire U.S. population. For any brick-and-mortar store or business, having an online store — or at least an online presence — is essential.
The convenience, speed, and accessibility of the Internet make it appealing to consumers, who use it for product purchases and product research. Your small business site will help you attract and retain customers, generating more profit.
Best of all, building a website no longer requires extensive knowledge of website development, web design, or even coding. You only need to follow a few simple steps.
• Choose a website builder
• Select your domain name
• Decide on a theme or template
• Add plug-ins
• Create pages and content
• Test your site and publish
• Market and maintain your website
Things to consider before beginning to make your website
Building a website is a fairly simple process, but it’s important to start with a solid plan in mind. Consider your purpose, brand identity, and budget before beginning.
1. What is the main purpose of your website?
Like any business endeavor, your website needs a clear purpose. Will your site simply provide information about your company, or will you sell products? The process of creating a website varies slightly depending on your main purpose.
Whatever the purpose of your website, it’s essential to clearly state what your business does on the homepage of your site. Define your purpose, then work on drafting a direct, concise summary of your business. Customers need to immediately recognize whether you can meet their needs.