6 Signs You Need to Update Your Website Copy

Copy is the unsung hero of websites.

All too often, text gets pushed by the wayside in favor of flashy images and fancy design trends.

When push comes to shove, a website with no copy is little more than a jumble of pictures and a color scheme.

Moreover, subpar copy will devalue a website – no matter how nice the design features are.

The realization that it’s time to update your web copy doesn’t always feel like a kick in the rear.

While not getting leads or having insanely high bounce rates are a couple of the glaring signs, many indicators don’t meet the eye.

In this post, you’ll discover six signs that it’s time to take a step back and re-examine your website copy.

1. Keyword Trends Are Making Your Web Copy Obsolete

Monitoring keyword trends and updating content should be common practice for any SEO professional.

But for those who haven’t updated their copy in a few years, there’s a good chance that some of the keywords you had originally included are no longer driving the interest they used to.


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Think about it this way:

The keywords “penguin update” or “penguin update recovery” were goldmines to SEO agencies back in 2012.

But the heyday of those terms is long gone – and having them in your website copy obviously isn’t attracting the same interest.

6 Signs You Need to Update Your Website Copy

A current example would be related to Adobe BC.

As you’ve probably read, Adobe is shutting down Business Catalyst in March 2021.


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That said, if you specialize in building sites hosted on BC – or are offering BC migrations services, any copy you have around these keywords will soon be old news.

Keyword trends are constantly changing, and your web copy needs to be based around

Cisco Signs up BT for New Service to Speed up Video Streaming | Technology News

STOCKHOLM (Reuters) – Cisco has signed up Britain’s biggest telecoms group BT as its first customer for a new service to speed up internet video traffic through its networks as the coronavirus crisis pushes up demand for video streaming.

The new service, developed with U.S. cloud platform company Qwilt, helps telecom operators to build their own content delivery infrastructure to increase streaming quality, reduce cost, allow more control over content flows and add a revenue source.

Video streaming companies such as Netflix, Alphabet Inc’s YouTube, Disney+ and Amazon’s Prime video service, account for the majority of the internet’s traffic volume, which got a further boost from the pandemic.

And as 5G networks get deployed more widely, including the expected unveiling of Apple’s 5G iPhones next week, data and video traffic would increase more.

“Streaming video may be the killer app for the internet, but it doesn’t have to kill the internet,” said Jonathan Davidson, Senior Vice President at Cisco.

Earlier this year, European Union industry chief Thierry Breton had called on the streaming giants to lower video streaming quality to help to avert internet gridlock.

Media and internet companies usually pay content delivery network groups such as Akamai to speed up content transfer by navigating less congested routes over the Web.

“With streaming video expected to represent north of 80% of traffic flowing through service provider networks in the coming years, content delivery is the first of potentially many services they can deploy from within to monetise their edge footprint in the 5G era,” Davidson said, referring to the telecom operators.

(Reporting by Supantha Mukherjee, European Technology & Telecoms Correspondent in Stockholm. Editing by Jane Merriman)

Copyright 2020 Thomson Reuters.

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GAN Signs 10-Year Agreement with Wynn Resorts to Provide iGaming and Internet Sports Betting in Michigan

GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading business-to-business supplier of internet gambling software-as-a-service solutions to the U.S. land-based casino industry, today announced that Wynn Resorts, Limited (“Wynn”) (NASDAQ: WYNN) has engaged GAN in a 10-year agreement to be the enterprise software platform for its Internet sports betting and Internet casino gaming business in the State of Michigan. The Company expects to launch Wynn online in Michigan alongside the first regulated online gambling operators in November 2020, subject to all regulatory approvals. The Michigan launch between GAN and Wynn will be a part of the market access agreement between GAN and the Sault Ste. Marie Tribe of Chippewa Indians, who operate five casinos under the Kewadin Casinos brand in Michigan, announced on March 27, 2020.

By leveraging GAN’s U.S.-optimized enterprise software, proven get-to-market capability and on-property reward program integration capability, Wynn will be well-positioned as an early mover in the state of Michigan following its commencement of online gaming activities. Furthermore, as a major national casino brand operating casinos in both Las Vegas and Boston Massachusetts, Wynn has a substantial database of patrons’ resident within the Michigan region to cross-market to Internet gambling.

Together with a market-leading range of Internet casino games developed by GAN and/or aggregated from third parties, GAN will publish third-party sports betting content procured from a third-party sports betting content provider augmented by Wynn’s strategic partner Betbull Limited.

Jeffrey B. Berman, Chief Commercial Officer of GAN, commented:

“We look forward to powering the Wynn brand in Michigan with our highly optimized technology platform and enabling Wynn to efficiently invest their marketing capital to attract loyal sports betting and iGaming players. We are pleased to onboard Wynn, with its national casino brand and substantial Michigan-region patron base, as a major operator client and are excited

Five Signs That Your Business Needs Local SEO

Founder of LoudGrowth, helping businesses grow online and outrank their competitors.

The world on the internet is colossal with more than 1.72 billion websites. And competing in such an enormous world can be a tedious job for all kinds of businesses. Especially if you’re a small business with a shoestring budget for marketing, you need to wisely choose your methodologies.

While there are several marketing strategies to choose from, you need to choose the ones that are both cost-effective and competent. One such strategy is local search engine optimization. Local SEO allows businesses to get found on the search engine results page when someone searches for services or products related to the business’s offerings nearby.

But how do you know that your business needs local SEO? Before we proceed with answering this question, let’s understand more about SEO.

The Importance Of SEO

SEO refers to the method that marketers use to get their website to appear organically on a search engine’s results page when someone searches for terms related to the company’s products or services. In this way, SEO connects companies with potential customers with the help of search engines.

Did you know that a whopping 46% of all Google searchers are looking for local information? Moreover, 88% of searches for a local business on mobile devices either call or visit the store within 24 hours. Impressive, isn’t it?

Now if you’re not investing your time and effort in getting found through search engines, you might be missing a lot of potential customers. Moreover, unlike other marketing methods like PPC, good SEO can help you thrive and beat competitors in the long run.

Five Reasons To Incorporate Local SEO

1. Competitors Rank Higher: According to Search Engine Land, a staggering 90% of searchers said they are likely to click