Shogun raises $35M to help brands take on Amazon with faster and better sites of their own

E-commerce has boomed this year, with more businesses and shoppers than ever before turning to websites and apps as a safer, socially distanced alternative during the current global health pandemic. Today, a startup that has built a platform to help individual companies and brands design better websites is announcing a round of growth funding to help them step up to that challenge with faster and better designed interfaces.

Shogun, which lets companies build sites that sit on top of e-commerce back-ends like Shopify, Big Commerce or Magento to let them sell goods and services, is today announcing that it has raised $35 million in funding after seeing its business growth 182% over the last year, with 15,000 companies — including Leesa, MVMT, Timbuk2, Chubbies and K Swiss, as well as household Fortune 500 brands that it declines to name — now using Shogun’s tools, up 5,000 in the last eight months.

Finbarr Taylor, the CEO who co-founded the company with Nick Raushenbush, said that the startup plans to use the company to continue enhancing its two main products — Page Builder for bigger companies and agencies; and frontend, a headless commerce solution for smaller businesses that offers faster page-load times — and to help improve its market strategy.

To date, much of the company’s growth has been organic, with a marketing team of two, and also only two sales people. “So it will be about scaling up those teams as well as our engineer and design and product teams, to deliver on the promises we made to our customers,” Taylor said.

The Series B is being led by Accel with participation from Initialized Capital, VMG Partners, and Y Combinator. The round also has a number of high-profile individuals in it, which speak to Shogun’s credibility in the worlds of e-commerce