What Marketers Can Learn From Consumers’ Response To The Pandemic

Alon Ghelber is CMO at Revuze; an AI StartUp analyzing customer reviews & delivering product insights to optimize decision-making.

While most businesses suffer hardships from time to time, the pandemic has only increased the frightening dominance of giants like Alibaba and Amazon. Many people are relying on online services right now, and e-commerce businesses have seen strong competition in both the East and the West markets.

When analyzing e-commerce opinions around the world, my team at Revuze witnessed some differences in how retail and e-commerce have adjusted across Europe and North America vs. Asia-Pacific.

In this article, I will cover the similarities and differences of e-commerce strategies for the East and the West amid the pandemic, and what marketers can take away.

The Impact Of Covid-19 On Businesses Around The World

The pandemic is shaking up businesses and consumer behavior (subscription required) on a massive scale. Around 20% of small and medium-sized companies may have to close their businesses for good, according to Marion Jansen, chief economist of the United Nation’s International Trade Centre.

Meanwhile, the pandemic is pushing industries to e-commerce. Businesses that can embrace digital transformation on time can actually benefit from the pandemic. For example, traditional businesses and plenty of stores are moving online (subscription required), and more can learn from the retail giants and start to use digital platforms to serve their customers.

The impact of the post-pandemic economy on businesses worldwide is inevitable. In both the East and the West, the pandemic has taken a toll on the fashion industry, with an expected 27% to 30% (subscription required) decrease in global revenue in 2020. But there are also some differences between e-commerce in the East and the West.

E-Commerce In The East

Overall, Asia has seen significant growth in e-commerce since the pandemic

Apple’s rare earth recycling steps up environmental response

Apple said Tuesday its newest iPhones would be produced using recycled rare earth materials, as part of a stepped up environmental initiative which also has geopolitical implications.

Announced as part of a series of sustainability actions, Apple said the move builds on prior initiatives including its pledge to become “100 percent carbon neutral” in all aspects of its business.

Apple’s environment policy chief Lisa Jackson said during an online event announcing the new iPhone 12 handsets that “for the first time, we are using 100 percent recycled rare earth elements in all magnets including the camera, haptics and MagSafe (connectors).”

The announcement comes amid growing concerns about e-waste from billions of smartphones as consumers upgrade to new models, and with growing political tensions over rare earth materials needed for many electronics.

Activists have expressed concerns about the environmental impact of rare earth mining, and some of the materials come from countries cited for labor and human rights violations.

China, the scene of fatal mining accidents, has been in the spotlight for its dumping of toxic waste in Baotou, Inner Mongolia, as Beijing drives global production of rare earth elements.

Amid Sino-US trade tensions, China has threatened to cut off the supply of some elements, raising fears of shortages.

According to the US Geological Survey, China has the world’s largest rare earth deposits, with 44 million tonnes of reserves. Vietnam and Brazil have 22 million tonnes each.

Difficulties with US deposits twice forced the closure of the only US mine, in Mountain Pass, California. And refining capacity is limited outside China, according to analysts.

Apple also said it won’t be including earbuds or power adaptors with the newest iPhones, since most customers already have these. That will reduce manufacturing and make boxes lighter to ship.

Jackson said the move was part

Perfect storm of change demands innovative and agile response

Financial services is facing a perfect storm of change. The combination of advanced digital technologies, regulatory reform, mounting consumer expectation and rising competition from both incumbents and disruptors is accelerating change across the financial services landscape.

To succeed, both established and challenger brands need to identify risks and opportunities and be able to respond in a nimble and agile fashion.

According to McKinsey & Co, in a post-pandemic world; “Businesses that once mapped digital strategy in one- to three-year phases must now scale their initiatives in a matter of days or weeks.”

Andrew Todd, chief technology officer of financial software firm Iress, does not believe that daily shifts will be required in financial services – but he does expect that speed and agility will be the secret to sustained success.

According to Todd; “History is composed of ‘black swan’ events, events that were never seen before and never predicted to happen. Yet, they occur with regularity and there is continuous volatility. With each ‘unprecedented’ event, a wave of innovation follows as economies and businesses rush to both take advantage of opportunities following the event, or to provide protection in case it happens again. 

“What is clearly missed in these examples by many – but not all – is that there’s an opportunity to build a business of resilience, one that benefits in times of upheaval. 

“Building a culture of real innovation, self-testing and resilience can help move from an outcome of needing to respond to leveraging a black-swan type event.” 

This, he says; “Takes critical thinking in relation to strategy, competition, courage and a willingness to be different. To not rest on past successes. To not be busy. It takes strong, bold leadership. It requires more than words – it requires investment in time and money and not following the

Devdutt Padikkal’s Response to Yuvraj Singh’s Challenge is Winning The Internet



a person holding a baseball bat: Image: Twitter


© Ankit Banerjee | India.com Sports Desk
Image: Twitter


Young Devdutt Padikkal is impressing and growing every day, thanks to the ongoing Indian Premier League in UAE. The 20-year old’s 45-ball 63 is already winning praises and fans are also drawing parallels of the rookie with former India star Yuvraj Singh. Impressed by Padikkal’s form, the veteran India allrounder took to his social media handle and lauded the youngster and said it would be great to be batting together soon – just to see who is better. “Form is temporary class is forever! @imVkohli however I haven’t seen this boy out of form since last 8 years which is unbelievable actually! Paddikal looks really good need to bat together and see who hits longer,” Yuvraj wrote in a tweet.

Padikkal, playing the humble junior, responded to Yuvraj and that is winning hearts. The RCB blue-eyed boy revealed that he learned how to play the flick shot from the two-time World Cup-winner. “Not competing with you paji. Learnt the flick from you. Always wanted to bat with you. Let’s go,” Padikkal wrote.

The Karnataka batsman has more than once got RCB off to a good start at the top with Aaron Finch. Thus far, in four matches, he has amassed 174 runs at an outstanding average of 43.50 and a strike rate of 134.88.

With the win against Royals,