Many website owners have faced the following scenario quite often: After creating and publishing the best piece of content ever on their website, they sit back and hope to see it show up in Google – and then, nothing happens.
Holbaek (Denmark), and Karlsruhe (Germany) — Two guys from Denmark (Brian Petersen) and Germany(Fabian Pott) are dealing with the same struggle as every other website owners: SEO.
“Build it, and they would come” does not seem to work, say the two. Especially on a brand-new domain without any authority in the eyes of Google.
“Without a reputation, you are a nobody, and Google needs to see and understand that you have relevance to rank you in Google – and the secret sauce is to gain links from sites that already have gained trust and authority,” says Brian Petersen.
By gaining links from relevant sites in a niche, it is possible to increase website authority.
When a website starts to gain authority, it also starts to rank for more search phrases and is gaining more organic (non-paid) traffic.
“Think about external links as road signs – the more signs that point to a specific location, the more sure you can be that you are on the right track – that is how Google reads links. A link from a website with high authority is like a giant billboard road sign,” adds Brian Petersen.
“Link building seems to be one of the hardest struggles for everybody who works with SEO. This is usually the part of SEO that most of my clients are more than happy to outsource,” says Fabian Pott.
Link building does not need to be complicated, he says. Almost every blog on the internet relies on a steady stream of quality content for its readers.