How Amazon Prime Day helps entrepreneurs build million-dollar businesses

  • Amazon Prime Day on Oct. 13 and Oct. 14 will offer thousands of small businesses opportunities to quickly scale customer awareness and revenue.
  • Currently, more than 500,000 small and medium-sized businesses in the U.S. sell on Amazon, and the company’s goal is to onboard an additional 100,000 vendors as new sellers to its store.
  • The online event has helped companies like Furbo that makes a dog camera clinch strategic partnerships and make millions of dollars in online sales.





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Come Oct. 13 and 14, Amazon’s annual two-day members-only online sales extravaganza Prime Day will bring customers over one million deals on myriad products in popular categories including home accessories, toys, and electronics. But in addition to providing shoppers with steep savings starting at midnight PST on Tuesday, the popular sales promotion will also offer thousands of small businesses opportunities to quickly scale customer awareness and revenue.

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Currently, more than 500,000 small and medium-sized businesses in the U.S. sell on Amazon, and the company’s goal is to onboard an additional 100,000 vendors as new sellers to its store. Despite the ongoing pandemic, third-party sellers continue to crowd its virtual aisles, and presently account for over half of all units sold via the online retailer. In the 12-month period ending in May alone, American SMB sellers sold more than 3.4 billion products, up from 2.7 billion year-over-year, and averaged $160,000 in sales, up from approximately $100,000 a year prior.

“Prime Day offers small businesses added exposure to millions of shoppers globally,” explains Maggie Cheung, co-founder of breakout hit home electronics device the Furbo Dog Camera. The five year-old company has been an Amazon seller since October 2016 and first began participating in Prime Day in 2017. “Our first year, we were given the spotlight deal … it