The global interactive children’s book market size is poised to grow by USD 755.13 million during 2020-2024, progressing at a CAGR of almost 6% throughout the forecast period, according to the latest report by Technavio. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The report also provides the market impact and new opportunities created due to the COVID-19 pandemic. Download a Free Sample of REPORT with COVID-19 Crisis and Recovery Analysis.
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Technavio has announced its latest market research report titled Global Interactive Children’s Books Market 2020-2024 (Graphic: Business Wire)
The growing use of interactive books to increase literacy at an early age among children is a major factor driving the demand for the market in focus. With the rising number of children struggling to read, the importance of early literacy has increased. Encouraging children to develop reading habits from a young age helps in improving their literacy, vocabulary, and creativity. It also boosts language learning abilities. As a result, parents, teachers, and schools are increasingly investing in interactive children’s books. Moreover, these books improve creativity and allow children to use their imagination and enhance the overall vocabulary and productivity. Therefore, the increasing benefits of inculcating reading habits from an early age are contributing to the growth of the global interactive children’s book market during the forecast period.
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The major interactive children’s book market growth came from the physical books segment. Children prefer physical books as they impart a sense of belonging. Moreover, users of physical books do not have to deal with issues of storage and