What Marketers Can Learn From Consumers’ Response To The Pandemic

Alon Ghelber is CMO at Revuze; an AI StartUp analyzing customer reviews & delivering product insights to optimize decision-making.

While most businesses suffer hardships from time to time, the pandemic has only increased the frightening dominance of giants like Alibaba and Amazon. Many people are relying on online services right now, and e-commerce businesses have seen strong competition in both the East and the West markets.

When analyzing e-commerce opinions around the world, my team at Revuze witnessed some differences in how retail and e-commerce have adjusted across Europe and North America vs. Asia-Pacific.

In this article, I will cover the similarities and differences of e-commerce strategies for the East and the West amid the pandemic, and what marketers can take away.

The Impact Of Covid-19 On Businesses Around The World

The pandemic is shaking up businesses and consumer behavior (subscription required) on a massive scale. Around 20% of small and medium-sized companies may have to close their businesses for good, according to Marion Jansen, chief economist of the United Nation’s International Trade Centre.

Meanwhile, the pandemic is pushing industries to e-commerce. Businesses that can embrace digital transformation on time can actually benefit from the pandemic. For example, traditional businesses and plenty of stores are moving online (subscription required), and more can learn from the retail giants and start to use digital platforms to serve their customers.

The impact of the post-pandemic economy on businesses worldwide is inevitable. In both the East and the West, the pandemic has taken a toll on the fashion industry, with an expected 27% to 30% (subscription required) decrease in global revenue in 2020. But there are also some differences between e-commerce in the East and the West.

E-Commerce In The East

Overall, Asia has seen significant growth in e-commerce since the pandemic

Top 5 programming languages for mobile app developers to learn

These languages will help current and new mobile application developers navigate the programming landscape to code apps that are stable, secure, and compatible with modern mobile architectures.

Mobile app developer

Image: iStock/RossHelen

As I have said previously, I’m no fan of programming or app development. I don’t find myself to be very good at it, but I am truly in awe of what can be accomplished with properly written applications, especially when the applications leverage network and cloud-based technologies to provide enhanced functionality and reporting capability while offering cross-platform support.

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There are colleagues of mine who have always shown this ability to tap into a program’s APIs to create helpful dashboards that can be rolled into mobile apps, allowing them to keep tabs of a number of systems or an entire site—all from their smartphones—including integrated push notifications to alert them of potential issues in real time. All this can be created by their hands using software development tools and a little coding know-how.

For those who share my colleagues’ skills—or wish to—I have collected the top five programming languages for mobile app developers to learn, allowing you to create modern applications that run natively on specific operating systems and hardware types. Or they can be made software/hardware agnostic by creating them as web-based apps and hosted from a web server to run on any supported browser.

Java

Since its inception, Java has been the language of choice for mobile app development centered around Google’s Android platform. Java is a highly popular programming language that allows for cross-platform support and ease of portability when creating apps for multiple OSes and hardware types. There’s a saying that Java applications are Write Once Run Anywhere (WORA), since this code can be expected to run

Learn best practices for ranking on Google

Search Engine Optimization (SEO) is the art and science of getting your website and content to show up on Google’s first page. Not only is it a lucrative job on its own, but it’s a skill every marketer should have.

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Whether you’re in marketing, a business owner, or consider yourself inherently tech-savvy, you’ve probably heard the term SEO (Search Engine Optimization) bounced around quite a bit lately — and for good reason. Search engine ranking can be one of the most important factors when it comes to a business succeeding in the digital age.

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of strategizing the content and keywords on a web page and site in order to help it rank on Google, thus driving organic traffic to a website or digital storefront. Modern SEO isn’t about tricking search engine algorithms — it’s about the opposite: delivering the exact content a user is searching for and making the user happy.

Why is it important for you to learn it?

Whether you’re running a business or you’re a content creator, more visitors to your website usually equals more money, be it through business opportunities, revenue dollars, or new customers. Without knowing proper SEO best practices, becoming a top-ranking website on Google can be nearly impossible, which, in the digital era, can be a huge mistake for up-and-coming businesses hoping to catch the attention of new clients or customers.

Learning proper SEO best practices can also be a huge asset for anyone working in the digital landscape, regardless of your past experiences or job titles. The demand

5 Best Programming Languages to Learn in 2020

In this fast-paced digital world, programming or coding literacy is no longer limited to the bespectacled denizens of Silicon Valley. Basic coding knowledge is not only preferred but also expected for most jobs — whether it’s programming or PR.

Moreover, the demand for competent programmers is at an all-time high right now. According to the U.S. Bureau of Labor Statistics, the employment of software developers is projected to grow 22% from 2019 to 2029, much faster than the average for all other occupations. This has created the need for learning platforms that can help Americans stay ahead of the curve and get the skills they need for the jobs of the future.

Udacity is an online education platform that offers real, project-based learning for higher-paying, in-demand tech skills such as programming. With them, learners have access to expert mentors, supportive project reviews, exclusive hiring partners, and an outstanding peer community dedicated to learning and excelling in their careers.

Which Programming Language Should You Study?

The first step is to consider what you wish to accomplish from learning to program. Is it to understand data science, and how to mine and extract knowledge? Do you want to write simple yet high-performing code for websites and digital marketplaces? Or are you interested in building interactive mobile applications?

Where you study will also be just as crucial, as not all programming schools offer the same depth, scope, and caliber of learning. It would be best to choose an educational provider that has learning programs built and recognized by leading global tech companies like Google, IBM, and Amazon because they have an exceptional track record to show for.

If you are still in the process of deciding which programming course to take, here are five of the most popular programming languages with high demand

Give Kids the Best Start Possible with New HOMER Learn & Grow Personalized Early Learning Program

HOMER expands beyond proven learn-to-read app with comprehensive essential early learning program for children aged 2-8

Today, HOMER, the essential early learning program for young children, introduced its completely reimagined comprehensive learning platform, HOMER Learn & Grow. Building on the success of HOMER Reading, the only app proven to increase early reading scores by 74% with just 15 minutes per day, HOMER Learn & Grow takes kids on a personalized learning journey that grows with them as they boost their confidence across vital subject areas including reading, math, social-emotional, creativity and thinking skills.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201006005455/en/

(Photo: Business Wire)

“This has been an extremely challenging year for parents as they were thrust into the role of teaching and grappling with how to ensure their kids aren’t missing out on critical developmental skills. Nearly 60% of parents polled said they were equally terrified and motivated to know that the early years matter most, admitting it’s also hard to discern what’s effective in a sea of mostly edu-tainment options,” said Stephanie Dua, co-founder and president of HOMER. “HOMER aims to alleviate some of this stress by supporting families with a comprehensive expert-designed program focused on both essential school and life skills.”

HOMER’s essential early learning program offers families a unique combination of school-grade efficacy and entertainment-like engagement to give kids the best start to their learning journey.

Key features include:

  • Comprehensive Early Learning Program: Playful learning activities across subject areas including reading, math, social-emotional learning, creativity and thinking skills.

  • Personalized Learning Journey: Interactive lessons, stories and activities are personalized by age, stage and interests, growing with your child and building confidence through new skills kids are proud of and parents can see. HOMER Learn & Grow also features hundreds of stories and characters your