Alpega Partners with FourKites to Deliver Supply Chain Visibility in North America, Europe and Latin America

The global partnership enables Alpega customers to strengthen their connected supply chain ecosystems with predictive data

Alpega, a global provider of cloud-based transportation management systems (TMS), today announced it has partnered with FourKites, a global leader in real-time and predictive supply chain visibility for shippers, carriers and logistics service providers, as part of its strategic value-adding partner ecosystem.

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The partnership delivers integrated real-time, in-transit freight tracking across all modes and serves Alpega customers of all industries and verticals, enabling improved visibility and reduced supply chain costs.

“Successful end-to-end supply chain planning and execution requires real-time visibility and dependable predictive ETAs,” said Matt Elenjickal, CEO at FourKites. “Our predictive visibility platform leverages machine learning and advanced analytics to provide supply chain professionals with the real-time data needed to make informed, trusted decisions, and to remain agile in the face of any circumstance.”

The partnership combines the modular, scalable transportation management solution, Alpega TMS, with FourKites’ global, multimodal real-time transportation visibility platform. With the largest integrated carrier-base, this integration gives Alpega customers enhanced live shipment tracking and visibility data directly linked to the transportation order in Alpega TMS, providing actionable insights to drive operational efficiencies across supply chain operations.

“Our strategy when it comes to partnerships, is to work with the best to complement our TMS product portfolio,” said Todd DeLaughter, CEO at Alpega Group. “Our partnership with FourKites will provide our customers globally with the critical transportation technology and valuable timely data they need to create a competitive advantage. We look forward to the opportunities this strategic relationship will provide our joint customer base.”

Alpega TMS brings transparency and efficiency to all trading partners across the supply chain through one shared data set and collaborative platform for managing

Did COVID-19 steal your sales? This is how 9 Latin American startups successfully entered e-commerce


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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

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Technological innovation and process optimization are booming. Changes and restrictions in physical interaction since the pandemic have forced companies to change the way they operate and do business, the recent McKinsey & Company survey “What 800 executives envision for the postpandemic workface ” conducted of executives of companies around the world, shows that a third of companies have accelerated the digitization of their supply chains, half have accelerated the digitization of their customer service channels, and two-thirds have more quickly adopted artificial intelligence and automation.

Undoubtedly, the pandemic has shown us that the digitization of companies of any size is necessary and that being prepared and being able to adapt quickly is essential. There has been an important evolution in consumer habits and in the adoption of purchasing through digital media, as mentioned in the eMarketer report, Latin America Ecommerce 2020 ( How COVID-19 will affect growth and sales in Argentina , Brazil and Mexico ), the region will have 191.7 million digital buyers and more than 10.8 million consumers will make a digital purchase for the first time this year.

In the region there are startups that are helping this entire process, standing out for presenting relevant innovations for sales processes, for promoting the digital transformation of companies through disruptive solutions that help them automate logistics and delivery processes, to increase productivity, for promoting customer loyalty and for allowing correct decision-making with the use of Big Data .

Here are some examples of these solutions, and the name of the startups that lead these changes, promoted by and belonging to Wayra , the Venture Capital of Telefónica

Pandemic Pushes Millions Of Shoppers Online In Latin America

Latin America’s e-commerce industry is booming as millions of shoppers across the region venture online during the pandemic, many for the first time, forcing traditional businesses to adapt to survive.

The sector has been one of the big winners of the coronavirus outbreak as fears of infection and lockdown measures keep people at home.

“Covid-19 has been an accelerator of trends, and in electronic commerce it has been very powerful,” said Oscar Silva, an expert in global strategies with the consultancy firm KPMG in Mexico.

“More than 10 million Latin Americans who had never bought online now do so regularly,” he told AFP.

The dominant regional force is not Amazon or eBay but Mercado Libre, which has a similar business model and is present in 18 countries.

Despite the economic turmoil unleashed by the pandemic, the Argentinian company doubled its sales in the second quarter of this year thanks to a 45 percent rise in the number of customers to 51.1 million.

Its market capitalization reached $55 billion, challenging Brazilian mining giant Vale for the title of Latin America’s most valuable company.

The tectonic shift in consumer habits is likely to endure, said Silva.

“People were afraid of fraud or that the product wouldn’t be what they expected. It’s very likely that a large percentage of these customers will stay after realizing how easy and efficient online commerce is,” he said.

David Geisen, head of Mercado Libre’s Mexican arm, said that “loyal users now buy in 12 days what they bought before in 17, frequent users in 24 days what they bought in 79, and sporadic users in 29 days what they bought in almost a year.”

At the start of the pandemic, top sellers included face masks, antibacterial gel, thermometers and oximeters, but demand gradually spread to other goods