Hardcore and midcore mobile gamers like rewarded video — if done right

This article is part of a Gaming Insights series paid for by Facebook. 

Players continue to spend more time in hardcore and midcore mobile games than in other genres, and have a surprisingly positive view of rewarded video ads. More publishers looking to diversify their revenue now find that in-app ads complement in-app purchases (IAP) — without hurting the player experience.

But ads must be implemented well to be most effective in RPG, strategy, action, battle, and similar hardcore and midcore mobile game types, which is why we’re sharing in-app ad success factors specific to these genres. Read on and then download our best practice guide.

Untapped potential for in-app ads

Over 75% of mobile game time spent globally was in hardcore and midcore games, according to Ad Monetization in Mobile Games: The Untapped Potential, a Facebook-commissioned study with App Annie. Core games represented almost one-fifth of total global downloads in 2019, yet made up less than 10% share of games with ad SDKs (March 2020).1  Casual and hypercasual game publishers already use player-friendly ad formats to monetize, while hardcore and midcore publishers are just beginning to realize the potential in 2020.

Hardcore and midcore gamers like rewarded video ads

In Rewarded Video for the Win in Hardcore and Midcore Mobile Games, Lewis Ward of IDC shared recent survey findings that surprised him: hardcore and midcore gamers had overwhelmingly positive sentiment toward rewarded video ads. While all players rated rewarded video higher than other ad formats, core gamers actually like it.

Why? Since rewarded videos are offered at a time when a player may need a boost to get to the next game level, the opt-in could result in a higher value conferred on the ad. The takeaway is that gamers in this genre could be more receptive to