Cole Haan and Slack Collaborate on Sneakers in Slack Colors

Designer and retailer Cole Haan has partnered with Slack  (WORK) – Get Report to create a limited edition range of sneakers in the colors of the business-collaboration platform’s logo.

The footwear collection is designed based on Slack’s color palette — blue, red, lemon, and green — on Cole Haan’s bright white sneakers.

“Cole Haan, with a little help from Slack, is able to completely rewrite the rules for modern-day footwear,” said Julie Liegl, chief marketing officer at Slack, in a statement.

“Collaboration is key to bringing any product to life, and it’s especially rewarding when it’s a product we can physically see.”

The Slack-styled footwear is part of Cole Haan’s Generation Zerogrand brand, known for its modern and casual silhouette. 

The sneakers, priced at $120, are available on Cole Haan’s website and at select international stores starting Wednesday.

The Zerogrand collection is unisex. Cole Haan plans to produce the sneakers in men’s U.S. sizes 4 to 14, comparable to women’s sizes 6 to 16.

“Slack’s innovative capabilities have proven to be a valuable tool and asset for our company,” said David Maddocks, brand president of Cole Haan, which is a Greenland, N.H., portfolio company of the London private-equity firm Apax Partners.

“We are both fortunate to be avid Slack users as well as a Slack friend and partner,” Maddocks added.

Last month Slack hired Nadia Rawlinson, Live Nation’s chief of human resources, to lead HR at the business-communications platform.

For the quarter ended July 31 Slack reported a net loss of 13 cents a share against a loss of 98 cents in the year-ago quarter. Revenue rose 49% to $215.9 million from $145 million.

The messaging tool has seen use of its messaging and other functions surge during the pandemic.

Shares of Slack at last check were up

Cole Haan teams up with Slack on limited-edition shoe collection

  • Cole Haan partnered with Slack to create a limited-edition sneaker collection inspired by the popular business communication platform. 
  • The shoes — which retail for $120 and will officially be available on October 7 — come in Slack’s four signature colors and prominently display the tech company’s logo. 
  • According to Cole Haan, the sneakers were inspired by “the pandemic-related rise of remote working” that has led many businesses to lean heavily on programs like Slack. 
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In a sneaker collaboration fit for these uncertain times, Cole Haan is pairing with Slack to launch a new limited-edition shoe collection. 

The “Generation Zerøgrand” shoe — which retails for $120 and will officially be available online and in select Cole Haan stores beginning October 7 — includes four styles that prominently display the Slack logo. The collection was created in partnership with Slack and designed entirely through communication conducted on its popular business messaging platform, Cole Haan said in a press release. 

The apparel brand first teased the Slack sneakers on its official Twitter page, telling its followers to “keep your notifications on” for the official launch. According to Cole Haan, the sneakers were inspired by “the pandemic-related rise of remote working” that has caused many businesses to lean heavily on programs like Zoom and Slack to facilitate virtual communication and manage workflows without being together in the office. 

 

“The partnership felt like a natural fit for the two innovation brands, particularly given that each stage of Cole Haan’s product development — including the creation of this particular collaboration — happens on Slack,” Cole Haan said.

Cole Haan first debuted its Zerøgrand shoe in June 2019 followed by a performance version in June 2020, a sneaker the company said was “engineered to