8 wearable tech companies Google could buy that aren’t Fitbit

  • Google’s deal to buy Fitbit is on the ropes. Despite making concessions to appease regulators, competitors say it’s not enough.
  • But Fitbit isn’t the only wearable tech company that could help Google take the fight to Apple.
  • We asked analysts to pick out some other companies Google could potentially acquire if the Fitbit deal doesn’t go through – or even if it does.
  • Visit Business Insider’s homepage for more stories.

We’re approaching a year since Google declared its plan to acquire wearables company Fitbit for $2.1 billion, and the deal still hasn’t closed. 

The acquisition has been under intense scrutiny around the world, and right now European regulators are digging deep into the deal. Earlier this week it was reported that the merger could be close to clearing after Google offered some concessions to regulators, but Reuters now reports that rivals say these aren’t enough.

Google showed us this week that it’s still serious about hardware, and it has big ambitions in wearables. It recently snapped up Canadian smartglasses maker North, while acquiring Google could help catch Apple in what is becoming one of the next big tech battlefields.

But it’s not Fitbit or nothing. Here are some other wearables health companies that Google could try to snap up if its Fitbit deal doesn’t succeed (or even if it does), based on expert opinions and Business Insider’s own analysis.

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Google Pixel 5, Fitbit Sense, and Powerbeats Pro international giveaway!

It’s time for the Sunday giveaway, and we’re switching up the giveaway format. No longer will the Sunday giveaway be a weekly giveaway — it’s going monthly! There will be a new giveaway on the first Sunday of each month, but we’ll be giving away more prizes to multiple winners each giveaway, increasing your odds of winning. This month three lucky Android Authority readers having the chance to win some top tech!

A big congratulations to the winner of last week’s Samsung Galaxy S20 FE giveaway, Kyle G. from Colorado, USA.

This month we’re giving away a brand new Google Pixel 5, a Fitbit Sense, and a pair of Beats Powerbeats Pro earbuds, brought to you by the DGiT Daily newsletter!

The DGiT Daily newsletter is a daily briefing focused on bringing you the best tech news and links to what’s happening all around the web. It doesn’t matter if it’s from The Wall Street Journal or the depths of a 41-tweet Twitter thread — we’ll find it, and tell you what it means.

The daily email arrives fresh at around 7 a.m. ET every day, and we’re committed to making sure it entertains with a brief, honest, authoritative, and never-too-serious look at the tech news of the day via our Senior Editor, Tristan Rayner.

The DGiT Daily also comes with a daily surprise segment you’ll have to read each day — you’ll get an idea by looking at our recent editions from this week: New budget Surface Laptop Go from Friday and TikTok escapes ban again from Monday.

First prize: A Google Pixel 5, $50 Amazon eGift Card, and an AA hoodie

google pixel 5 sorta sage press image from youtube video

Our grand prize for October is a no-brainer. The Google Pixel 5 is due for release at the end of the month, and you could be one

Headwinds for Google as rivals, customers criticise Fitbit concessions

FILE PHOTO: Fitbit devices are displayed in a store in New York City, U.S., November 4, 2019. REUTERS/Brendan McDermid/File Photo

BRUSSELS (Reuters) – Google’s bid to win EU approval for its $2.1 billion purchase of Fitbit faces headwinds as rivals and customers argue concessions to EU antitrust regulators do not go far enough, two people familiar with the matter said on Friday.

Alphabet’s Google last week offered to restrict the use of Fitbit data for Google ads and to monitor the process closely.

It also offered to make it easier for rival makers of wearables to connect to the Android platform by offering them access to Android software (API), and said third parties would continue to have access to Fitbit users’ data with their consent.

The European Commission is now seeking feedback from rivals and customers before deciding whether to accept the offer or demand more. Other sources have said the new concessions are likely to help Google secure EU clearance.

Some rivals and customers, however, plan to tell the EU competition enforcer to ask for more, the people said.

“The definition of wearable API is too narrow,” said one of the people, who said Google should broaden the scope to take into account new functionalities that come into the market in future.

Google’s 10-year data pledge also drew fire from its critics in advertising.

“Why would you limit the data separation remedy to 10 years? Bad idea. Google is making long bets. Ten years is tomorrow,” the second person said.

Respondents have until next week to provide feedback. The Commission is scheduled to decide on the deal by Dec. 23, although a ruling could come earlier.

Reporting by Foo Yun Chee; Editing by Mark Potter

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Fitbit Versa 3 and Sense Are Getting a Very “Impactful” Update

If you got a Fitbit Sense or a Versa 3, you’re getting some new software.

If you got a Fitbit Sense or a Versa 3, you’re getting some new software.
Image: Fitbit

If you’re waiting for your new Fitbit Versa 3 or Sense, you’re in for some news. First of all, you’re probably going to get your device soon, as the company said it expects to start shipping at the end of September. And second, once you receive your device, you’ll find that it also comes with new software: Fitbit OS 5.0.

Spotted by 9to5Google, both the Versa 3 and the Sense will come pre-loaded with OS 5.0, which the company calls its “largest and most impactful smartwatch update” since 2017. In a blog published this week, Fitbit said that the new software included meaningful improvements to the watch interface, a new visual system, faster navigation and general usability improvements.

If you’re a Fitbit user, you’ll have to get used to slight changes in the way you navigate the device. Say you’re in an app on your Fitbit, swiping from left to right will now take you a step back. Meanwhile, pressing the left side button will take you back to the clock face.

In terms of visual design, OS 5.0 introduces Raiju, a new Fitbit system font that it claims is more space-efficient and easier to read. The company also proudly announced that the buttons, background colors and tiles are all prettier and more dynamic. I gotta say, I agree: The new design is compelling.

Unfortunately, if you don’t have a Versa 3 or a Sense, you will not have access to Fitbit’s “impactful” new software.

“Fitbit OS 5.0 has been developed exclusively for Versa 3 and Sense, and there are no plans to bring this to older devices,” Fitbit said in its