Fancy cars, fine dining, creator mansions, cash: Triller is shelling out for talent

When talk of a possible TikTok ban began in July, the leaders of a small social video app called Triller saw a growth opportunity.

To attract users, the company set its sights on TikTok’s biggest names. Some of the Sway Boys, a group of TikTok influencers, had been toying with the idea of building their own app to compete with TikTok, but after a discussion with Ryan Kavanaugh, the majority owner of Triller and a veteran entertainment executive, they decided the platform could be good for them.

Triller offered the creators a deal: Tell your audience on TikTok that you’re moving to Triller, and we’ll give you equity and roles within the company. You can still post on TikTok, they were told, but only if you post on Triller more frequently. In turn, of the Sway Boys, Josh Richards, 18, was named Triller’s chief strategy officer, and Griffin Johnson, 21, and Noah Beck, 19, joined as advisers with equity.

Soon, CNBC, Fox News and the Los Angeles Times were writing about TikTok defectors bound for Triller, an app they described as a viable replacement for TikTok should a ban be put in place. In August, Triller announced it was seeking a new funding round of $250 million, hiking its valuation to over $1 billion.

But could it live up to the hype?

Getting that ‘Triller money’

Founded in 2015, Triller bills itself as an app for making professional-looking music videos, quickly. Functionally, it’s different from TikTok: It has different editing tools; its users can’t “duet,” or react to videos; and while it offers top singles and hit songs, it lacks the extensive library of sounds and mash-ups that TikTok users employ to express themselves.

“I think there’s a lot of things on Triller that TikTok doesn’t have and vice versa;

Google’s smaller rivals say it’s not playing fair after record EU antitrust fine

  • Google’s latest Android “choice screen” auction results show Microsoft’s Bing was the main winner across most major European markets.
  • The process was introduced last year to appease EU regulators following a $5 billion antitrust fine on Google over Android abuses.
  • DuckDuckGo, which now features in just four markets, says the auctions are “fundamentally rigged by Google to benefit Google.”



Sundar Pichai wearing a suit and tie: Sundar Pichai, senior vice president of Android, Chrome and Apps for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Wednesday, June 25, 2014.


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Sundar Pichai, senior vice president of Android, Chrome and Apps for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Wednesday, June 25, 2014.

LONDON — Google is still engaged in anti-competitive practices in the mobile search market, according to its smaller competitors, who claim a record antitrust fine from the European Union has done little to reduce the tech giant’s dominance.

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The company announced late Monday the results of a quarterly auction to decide the winners of its so-called “choice screen,” which lets Android users in Europe pick their default search engine when setting up their smartphone. The process was introduced last year to appease EU antitrust regulators following their 4.3 billion euro ($5 billion) fine on Google over unfair practices related to its mobile operating system.

Google’s latest auction results show that Microsoft was the main winner across most major European markets, with its Bing search engine coming out on top in the U.K., Germany, France and 10 other countries. Privacy-focused search engine DuckDuckGo, which has previously found success with the bidding process, this time features in just four markets — Bulgaria, Croatia, Iceland and Liechtenstein.

“Despite DuckDuckGo being robustly profitable since 2014, we have been priced out of this auction because we choose to not maximize our profits by exploiting our users,” the company wrote in a blog post.

“In practical terms, this means our