If you want your website to be successful in the digital age, there’s a lot of work that needs to go into ensuring that customers or clients can find your website. Search Engine Optimization is one of the most effective ways to do that.
While there are some important off-page techniques that could help you get people on your site and grow your business, link building and Adwords won’t help you much if people don’t stay to browse your site. Create a good user experience and help search engines understand the value of your page. Do it with these top nine SEO best on-page practices.
1. Title Tags
A title tag is what appears in the first line of your search results to give context as to what a particular page is about. It’s generally prominently featured in large blue text to make it easier for the user to read the content and click on the linkable title.
Just having a title tag on your page doesn’t make it SEO optimized, so many people tend to overlook adding them. However, if all of your site pages have missing or duplicate title tags, these can negatively impact your SEO. It’s also a problem if your title tags don’t follow SEO basics to ensure the correct length, the inclusion of a keyword, and a matching meta description.
2. Meta Descriptions
Like title tags, meta descriptions don’t have a ton of power on their own, but they are an important representation of your page in search results. When viewing results in Google or Bing, this is the longer sentence right below the clickable title that describes the content of the page in a little more detail. It may even have a clickable phone number that allows people to call directly from the search