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Technological innovation and process optimization are booming. Changes and restrictions in physical interaction since the pandemic have forced companies to change the way they operate and do business, the recent McKinsey & Company survey “What 800 executives envision for the postpandemic workface ” conducted of executives of companies around the world, shows that a third of companies have accelerated the digitization of their supply chains, half have accelerated the digitization of their customer service channels, and two-thirds have more quickly adopted artificial intelligence and automation.
Undoubtedly, the pandemic has shown us that the digitization of companies of any size is necessary and that being prepared and being able to adapt quickly is essential. There has been an important evolution in consumer habits and in the adoption of purchasing through digital media, as mentioned in the eMarketer report, Latin America Ecommerce 2020 ( How COVID-19 will affect growth and sales in Argentina , Brazil and Mexico ), the region will have 191.7 million digital buyers and more than 10.8 million consumers will make a digital purchase for the first time this year.
In the region there are startups that are helping this entire process, standing out for presenting relevant innovations for sales processes, for promoting the digital transformation of companies through disruptive solutions that help them automate logistics and delivery processes, to increase productivity, for promoting customer loyalty and for allowing correct decision-making with the use of Big Data .
Here are some examples of these solutions, and the name of the startups that lead these changes, promoted by and belonging to Wayra , the Venture Capital of Telefónica