Adtech vet Paul Palmieri investor deck for new e-commerce platform

  • Paul Palmieri, the former founder of mobile adtech company Millennial Media and VC firm Grit Capital, just raised $3.3 million in seed round funding for his latest venture, Tradeswell.
  • Tradeswell is an e-commerce trading platform that says it integrates all of a brand’s e-commerce channels, and consolidates marketing, retail, inventory, logistics, forecasting, lifetime value, and financials across these channels in one platform.
  • The company says it can help traditional and DTC brands save millions of dollars in outsourced contracts and tap into the booming e-commerce market.
  • Visit Business Insider’s homepage for more stories.

After adtech and venture capital, media vet Paul Palmieri is taking on e-commerce.

The former founder of mobile ad tech company Millennial Media and VC firm Grit Capital just raised $3.3 million in seed round funding for his latest venture, Tradeswell, from Signalfire and Construct Capital— a real-time e-commerce trading platform that he calls “the Bloomberg terminal for e-commerce.” 

Palmieri said he decided to join Tradeswell as CEO based on his experience as a VC investor, when he says he passed on investing in dozens of DTC companies because they had thin margins and their businesses weren’t scalable.

Tradeswell says it gives brands a comprehensive look at their e-commerce business across channels including Amazon, Google, Shopify, and Target by consolidating marketing, retail, inventory, logistics, forecasting, lifetime value and financials across these channels in one platform and automating their insights, actions and decisions using machine learning. This way, they know what to sell to whom, where, and at what price, with visibility into customer data from consultants, third-party platforms, and walled gardens.

Tradeswell is a SaaS company that makes money by licensing its platform.

Tradeswell has e-commerce experts from companies including Verizon and Flywheel Digital and has worked with more than 100 brands over the past 15 months,

Fiverr Releases Global Small Business Needs Index, With E-Commerce, Dropshipping, and Web Development Services Topping the List

New search data reveals the most in-demand services small businesses are looking for in a post-COVID world

Fiverr International Ltd. (NYSE: FVRR), the company that is changing how the world works together, today released its second semi-annual Small Business Needs Index. This index highlights the variety of different services that small businesses feel will help them succeed in a more online first world. The global list, backed by Fiverr search data, reveals many businesses are searching for tools and services that will help them digitally transform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201007005126/en/

Fiverr released its second Small Business Needs Index, revealing in-demand services small businesses are searching for. (Graphic: Business Wire)

2020 has without a doubt been a challenging time for small businesses as the COVID-19 pandemic has forced worldwide stay-at-home orders and subsequent business shutdowns, from gyms to restaurants and hotels to bus tours. On top of the usual challenges small businesses face of adapting to changing customer needs, it’s clear that over the past six months many have had to adhere to in-person closures and figure out how to successfully move their businesses online.

“It has always been necessary for small businesses to stay on top of the latest technology and trends in order to remain relevant in the eyes of their customers,” said Hila Klein, COO of Fiverr. “In the current state of the world, for many businesses, we can see enhancing their digital presence and utilizing services to support building e-commerce sites has skyrocketed, along with developing apps and websites, and enhancing their social presence. On a positive note, with the increase in demand for Brand Names, it seems likely that new companies are being born at this time. Fiverr has the unique ability to not only identify the types of

How to write effective e-commerce content to supercharge your SEO efforts

Written content is the primary means by which e-commerce sites can engage their visitors directly. Unlike physical shops, an e-commerce store doesn’t have staff to highlight customers’ options or talk about different offers. Alongside imagery, written content is one of the few tools you have at your disposal to sell your products to an unconvinced site visitor.

It also happens to be one of the main tools at your disposal to get that visitor to your site in the first place, as written language is still a significant consideration in search engine ranking algorithms.

So, how can ecommerce content teams write in such a way that internet shoppers find the site in the first place, then decide to go on and make a purchase?

About the author

Ben Garry is a Content Specialist at Impression

Conversion-driven keyword research

Effective ecommerce content starts with keyword data. What are the phrases that your target audience is going to search to arrive at sites like yours?

Any number of tools can tell you roughly how many people are searching for different phrases each month, but adding conversion data to your research will help you focus on the areas that will provide the biggest return.

Looking into Google Ads data will help you to identify top converting terms that you can cherry-pick for your content optimization. Google Analytics is also a good way to identify pages with a high conversion rate so that you can focus your other research methods in the areas that will provide a return.

By focusing your research on areas with a proven track record of conversions, you’ll be more likely to see ranking improvements that lead to meaningful sales, and it will be much easier to justify your activity to other stakeholders.

Responding to search intent in e-commerce content

Retail E-Commerce Software Market Will Showcase Neutral Impact During 2020-2024 | Rise in International Retailing to Boost Market Growth

Technavio has been monitoring the global retail e-commerce software market size and it is poised to grow by USD 3.38 billion during 2020-2024, progressing at a CAGR of over 12% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200930005470/en/

Technavio has announced its latest market research report titled Global Retail E-Commerce Software Market 2020-2024 (Graphic: Business Wire)

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. We offer $1000 worth of FREE customization

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Adobe Inc., Blue Yonder Group Inc., Episerver Inc., International Business Machines Corp., Oracle Corp., Pitney Bowes Inc., PrestaShop SA, Salesforce.com Inc., SAP SE, and Shopify Inc. are some of the major market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

View market snapshot before purchasing

Rise in international retailing has been instrumental in driving the growth of the market. However, the intense competition in the global retail e-commerce software market might hamper market growth.

Technavio’s custom research reports offer detailed insights on the impact of COVID-19 at

How Technology Has Modified The Ecommerce Field

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