Apple dropped the price of its EarPods and iPhone power adapters by $10, after it said the iPhone 12 would not ship with these accessories



a close up of a phone: Ubon Ratchathani/Getty Images


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Apple has dropped the price of its EarPods and iPhone wall chargers by $10, after it confirmed that the new iPhones it announced Tuesday would not ship with these accessories.

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Its EarPod headphones — a wired alternative to Apple’s Bluetooth AirPods — are now $19 on the Apple Store, a third less than the previous price. 

Its 20W power adapter, which lets you charge your phone at a plug socket, is also $19 — this is a new product, and down from $29 for the old adapter, which Apple has now discontinued.

Older iPhone models still on sale on the Apple Store, including the iPhone 11, XR, and SE, will also no longer ship with these accessories, the company said.

At its iPhone 12 announcement on Tuesday, the company said that shipping phones without these accessories would let it use smaller boxes, helping it meet its environmental goals.

“It’s like removing 450,000 cars from the road per year,” Apple executive Lisa Jackson said at the launch event.

Read more: Apple has acquired more AI startups than Google, Facebook or any other Big Tech company. Is Apple bulking up in AI or just catching up?

Instead of a wall charger, the iPhone 12 will come with a USB-C to Lightning cable, which can be plugged into a computer or wall adapter for charging.

Other phone-markers have already removed chargers and headphones from their boxes, Ben Wood, chief of research at CCS Insight, told Business Insider, but many more companies will likely follow Apple’s lead.

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Apple Lowers Price of EarPods by $10 Now That They Aren’t Included With iPhones

Apple today introduced its iPhone 12 lineup, and as was rumored, all four models ship without EarPods or a power adapter in the box. Starting today, the iPhone 11, iPhone XR, and iPhone SE will no longer include these accessories either.


Apple’s website encourages customers to use their existing Apple power adapter and headphones or buy these accessories separately, and to help offset the cost, Apple has now lowered the price of its EarPods with a Lightning connector from $29 to $19. Apple’s new 20W power adapter for iPhones also retails for $19, down from $29 for its now-discontinued 18W power adapter that was included with the iPhone 11 lineup until now.

Apple touted the environmental benefits of no longer including EarPods or a power adapter with iPhones, noting that the move reduces carbon emissions and avoids the mining and use of rare-earth elements. iPhone 12 models also ship in a thinner box as a result, with Apple claiming that it can fit 70 percent more iPhone boxes on a single pallet during shipping.

Apple added that many customers have switched to wireless headphones like AirPods, and said there are over two billion Apple power adapters in the world, implying that many customers no longer need these accessories.

Last month, the Apple Watch Series 6 and Apple Watch SE launched without power adapters in the box, so it is no surprise that iPhones have followed suit. However, all iPad models are still bundled with power adapters in the box for now.

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