Microsoft Dominated This Business for Decades. Google May Have Just Given You a Reason to Switch

The word processor is one of the most fundamental pieces of productivity software. It’s where we put ideas down on paper, at least virtually. It’s where we capture thoughts and organize them into memos, letters, papers, or books. The same is true for the spreadsheet, which allows us to organize, analyze and make sense of data. 

Microsoft’s Office suite of productivity tools has been the default choice for millions of businesses, schools, and organizations for decades. More than 258 million, at that. Add to that another 40 million individuals who subscribe, according to the company’s most recent quarterly earnings report.

Then, Google came along with G Suite, offering Docs, Slides, and Sheets as an alternative to Word, PowerPoint, and Excel. There are, of course, a handful of other tools in each, but the point is that Google now offers an answer to just about every Microsoft Office product. 

It’s actually an interesting battle for a few reasons. The first reason is that despite the fact that Office has been around almost as long as the personal computer, it is still a cash cow for Microsoft. 

That means every time Google makes a compelling case for ditching Word et. al., it’s a big deal to Microsoft. And, let’s be honest, Google Docs is already a better tool for collaboration than Word. It just is. 

That’s important, maybe now more than ever, and I think that’s an upward trend that isn’t going to change anytime in the near future. Word and Excel may have advanced features you won’t find in Google’s versions, but they fall short when it comes to what really matters–collaborating with the people you work with. 

That’s what makes Google’s move to more tightly integrate its productivity tools under a new collective brand called Google Workspace so interesting, and