Live-streaming e-commerce is the fastest-growing area of China’s internet, but buyer’s remorse is common



a close up of a motorcycle mirror: The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE


The online retail market is one of the few sectors that has not suffered from the coronavirus pandemic, according to the Chinese Ministry of Commerce. Photo: EPA-EFE

Live-streaming to sell products is the fastest-growing internet application in China this year, with 309 million users in June – about a third of the country’s internet population – but nearly half of the shoppers who buy through these channels are unhappy with their purchases, according to a new report.

The report by government-affiliated China Netcasting Services Association (CNSA) was based on several sources, including interviews with more than 3,000 users who had watched video content online in the last half a year, surveys of industry experts and other research.

Around 15.7 per cent of users surveyed said they were convinced solely by live-streaming shows or online videos to buy goods and over half of these have spent more than 500 yuan (US$74) on their purchases, according to the report released on Monday.

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Impulse buying among live stream viewers was the highest in the daily necessity and food and beverage categories, the report said, adding that only 51.5 per cent of those that had bought products through online live streams were satisfied with the goods they received.

Live-streamed shopping campaigns have been credited with helping China’s retail sector recover in the past few months as the domestic economy gradually reopens in the aftermath of the coronavirus pandemic. There were over 10 million e-commerce live-streaming sessions in China attracting more than 50 billion views in just the first half of the year, according to China’s Ministry of Commerce.

E-commerce, live-streaming are bright spots in China’s retail scene

But the growing popularity of such campaigns has also

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

Picture this.

You’ve spent a ton of time designing your website.

You’ve picked an attractive theme, added stunning images, and crafted compelling copy.

You’re sure visitors will love it (and you).

The only problem?

You aren’t getting any visitors.

In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.

What’s going on?

Well, here’s the thing.

Your web design might be the reason your site is ranking so low in search engines.

Ready to turn things around?

What follows are 10 of the most common web design mistakes that may be hurting your SEO efforts and your rankings – and how to avoid them.

1. Poor Website Navigation

Ever visit a website and have no clue what to do next?

You know, something like this.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

I bet it had you running for the hills in panic.

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You don’t want your own visitors to do the same.

Right?

Instead, you want them to know exactly what to do at a glance.

Plus, you want Google’s web crawlers to understand your site.

To achieve this, make sure to prioritize internal linking between your important pages.

2. Slow Page Load Speed

People in the online world move at lightning speed.

They’re constantly zipping through social media, hammering away at emails, and zooming past a ton of generic headlines on the SERPs.

This means if they take the time to click on your site, and it takes forever to load, they’ll be gone before you know it.

After all, you didn’t invent the Keto diet or men’s wool socks.

There are other websites with the same information you have.

If you want your visitors to stay?

Make sure your pages load in three seconds or less.

How to Avoid 10 Common Web Design Mistakes That Hurt SEO

The scary part is the

The Top 10 Health & Fitness Apps Of 2020 Have One Thing In Common (Mostly)

Health and fitness apps are winning the Covid-19 era, thanks to closed gyms. But a certain kind of health and fitness app is winning mobile, according to a new report from Apptopia.

“Six out of ten of the top Health & Fitness apps are apps that offer video workouts or video-guided exercises,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo were not included here, the ratio of video to non-video fitness apps would be even greater.”

Indeed.

Without those wellness apps, six of the top seven fitness apps include video components. Which says something about fitness in the Coronavirus era.

The top 10 health and fitness apps in the U.S. by downloads in the first half of 2020, according to Apptopia, are:

  1. Calm: 8.6 million installs
  2. Fitbit: 4.8 million installs
  3. MyFitnessPal: 3.9 million installs
  4. Headspace: 3.8 million installs
  5. Flo: 3.6 million installs
  6. Muscle Booster Workout: 3.4 million installs
  7. BetterMe: 3.2 million installs
  8. Fitness Coach: 2.9 million installs
  9. Samsung Health: 2.8 million installs
  10. Home Workout – No Equipment: 2.7 million installs

Video workout apps got 65% more downloads than non-video-based workout apps, Apptopia says. What’s more, they had almost 40% more daily active users, and generated 15% more revenue.

MORE FROM FORBES7 Key Differences Between Fitbit Sense And Apple Watch

The United States led the world in fitness and health app installs so far in 2020, with 146% more app downloads than India, and almost 300% more than Brazil or Russia. 64% of us are spending more time in fitness apps than we were last year, according to the report.

Lithia Announces Pricing of Public Offering of Common Stock

Lithia Motors, Inc. (NYSE: LAD) today announced the pricing of its public offering (the “Offering”) of 3,181,819 shares of its Class A common stock (the “common stock”) at a price to the public of $220.00 per share. In addition, the underwriters have been granted a 30-day option to purchase up to an additional 477,272 shares of common stock at the same public offering price, less underwriting discounts and commissions. The offering is expected to close on October 5, 2020, subject to the satisfaction of customary closing conditions.

In addition, today Lithia concurrently announced the pricing of its private offering of $550 million aggregate principal amount of its 4.375% senior notes due 2031 (the “Notes”), which represents an increase of $50 million from the offering size previously announced. This press release is neither an offer to sell nor a solicitation of an offer to buy the Notes.

Goldman Sachs & Co. LLC and J.P. Morgan are acting as joint lead book-running managers for the Offering. BofA Securities, Citigroup and Morgan Stanley are acting as joint book-running managers, and BTIG, Wells Fargo Securities, TD Securities, Truist Securities and Capital One Securities are acting as co-managers in the Offering.

A shelf registration statement relating to our common stock has been filed with the Securities and Exchange Commission (the “SEC”) and became automatically effective upon filing. The Offering is being made only by means of a prospectus supplement and an accompanying prospectus. A preliminary prospectus supplement relating to and describing the terms of the Offering was filed with the SEC on September 29, 2020 and is available on the SEC’s website at www.sec.gov. Copies of these documents and the final prospectus supplement, when available, may be obtained from: Goldman Sachs & Co. LLC, 200 West Street, New York, New York 10282, Attention: Prospectus Department,

How to Catch & Fix 4 Common SEO Issues Before It’s Too Late

As an SEO professional, it’s your goal – and responsibility – to ensure that you can do what’s necessary to keep things running smoothly and stay up-to-date with your website’s content.

On September 23, I moderated a sponsored Search Engine Journal webinar presented by Steven van Vessum, VP of Community at ContentKing.

He shared how to finally take a proactive stance in your SEO processes as you catch (and resolve!) problems before they impact your rankings.

Here’s a recap of the presentation.

How to Catch & Fix SEO Issues Before It’s Too Late

Search engines never sleep. They are continuously crawling your site to update their indexes.

SEO mistakes can happen anytime. You need to fix them before they impact your rankings and bottom line.

About 80% of SEO issues go unnoticed for at least four weeks.

An average SEO issue can cost up to $75,000 in lost revenue.

But with the right tooling and processes, you can mitigate these issues.

But, What About Existing Tools?

Google Search Console and Google Analytics are every SEO professional’s go-to tools of the trade.

But they’re not enough if you want to take a proactive stance in your SEO processes.

While Google Search Console does send notifications, they are delayed and limited.

And when the alerts you’ve set up in Google Analytics are sent, your organic traffic has already taken a hit.

4 Common SEO Issues & How to Prevent Them

Let’s cover the most common SEO issues we come across, and discuss how to prevent them from happening.

1. Client or Colleague Gone Rogue

You don’t really see this one coming.

Quite a few SEO professionals might have experienced any of the following scenarios from a client or colleague:

  • “The CMS was telling us to update it, so we did – including the theme and all of its plugins.” (And they did it