How software infuses racism into U.S. health care

AHOSKIE, N.C. — The railroad tracks cut through Weyling White’s boyhood backyard like an invisible fence. He would play there on sweltering afternoons, stacking rocks along the rails under the watch of his grandfather, who established a firm rule: Weyling wasn’t to cross the right of way into the white part of town.

The other side had nicer homes and parks, all the medical offices, and the town’s only hospital. As a consequence, White said, his family mostly got by without regular care, relying on home remedies and the healing hands of the Baptist church. “There were no health care resources whatsoever,” said White, 34. “You would see tons of worse health outcomes for people on those streets.”

The hard lines of segregation have faded in Ahoskie, a town of 5,000 people in the northeastern corner of the state. But in health care, a new force is redrawing those barriers: algorithms that blindly soak up and perpetuate historical imbalances in access to medical resources.

A STAT investigation found that a common method of using analytics software to target medical services to patients who need them most is infusing racial bias into decision-making about who should receive stepped-up care.  While a study published last year documented bias in the use of an algorithm in one health system, STAT found the problems arise from multiple algorithms used in hospitals across the country. The bias is not intentional, but it reinforces deeply rooted inequities in the American health care system, effectively walling off low-income Black and Hispanic patients from services that less sick white patients routinely receive.

These algorithms are running in the background of most Americans’ interaction with the health care system. They sift data on patients’ medical problems, prior health costs, medication use, lab results, and other information to predict

You Can Build A High-Resolution Streaming Service, But Will Enough People Care?

Amazon
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recently completed deals with Universal Music Group and Warner Music Group to remaster a large batch of songs and albums into Ultra HD streaming audio quality for use exclusively on its Amazon Music HD service. The platform already has 5 million tracks in the high-resolution 24 bit and up to 192kHz format, as well as immersive audio tracks in both Dolby Atmos and Sony 360 Reality Audio formats, as the company becomes particularly agressive in the hi-res audio space.

What’s surprising here is not that Amazon has such a large presence in this arena, but that Apple
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has chosen not to compete – at least not yet. That fast is that Apple has been collecting high-resolution digital mastered since its Mastered for iTunes program (now called Apple Digital Masters) launched in 2012. While the service still streams at a maximum bit rate of 320kbsp, it does use what many claim is a superior-sounding codec in AAC. That said, it’s still a lossy format, so the benefit of all those hi-res files has never been fully realized.

It’s been within Apple’s power to flip the switch at any time during the 5 years since Apple Music launched and turn it into a high-resolution audio service, yet that never happened. And that illustrates a big point about the high-resolution audio – just because you offer it, it doesn’t mean that many people will care.

It’s About Convenience

The recorded music industry has a history of following technical innovation that harkens back almost to its beginning. From the move from shellac records to vinyl, then later to tape, CDs, downloads and finally streaming, the industry has never been afraid of trying something new. But if you look at the tech that resonated with the

January Jones’ Bizarre Self Care Posts Intrigue Internet

January Jones has become something of an accidental influencer in recent months as the Mad Men star’s chaotic Instagram has fans intrigued.

One of the actress’ latest post has raised a few eyebrows—in the best possible way.

Jones, 42, joked about taking a bath in beer and linking it to Cleopatra bathing in sperm.

A fan tweeted stills from the story from September 29with the caption: “January is self care posting again and just poured beer in her bath because she read that Cleopatra used to bathe in sperm (?) and it ‘can’t be that different depending on who you’ve dated.'”

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They added: “This is by far one of the greatest videos she’s ever posted but the yeast implications are terrifying me.”

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The tweet has since gone semi-viral garnering more than 11,000 likes at the time of reporting.

One fan commented: “January Jones is chaotic and honestly I’m here for it.”

While another Twitter user added: “I am obsessed with this specific brand of weird white woman.”

In the post, Jones gave a glimpse into her quarantine lifestyle where she laid down on the floor of her closet because “Mares is in retrograde or something.”

“Welcome to the floor of my closet. This is where I go when I’m feeling down, and right now Mars is in retrograde or something and everything in my house is falling apart,” she explained.

“So I wanted to lay here and look at pretty shoes and bags and things. Come up with outfit

How To Attract Local Clients To Your Home Care Agency

Karina Tama-Rutigliano is a Digital Marketing Strategist and Founder of Senior Care Clicks. Karina helps Senior Care Businesses.

Friends and neighbors within your community who may need in-home care are likely typing “home care agency near me” into a search box. The question is, will they find your home care agency when they hit enter?

A 2018 survey tracked 1,000 smartphone users and discovered that over the course of five days, 82% of them had used a “near me” search. Optimizing your site for local search engine optimization (SEO) is the key to driving “near me” searches to your website. This is an essential marketing strategy, especially if your goal is to drive traffic to multiple locations for your home care agency.

Local SEO Optimization

Digital marketing acronyms and terminology can be a bit confusing, so to begin a local SEO marketing campaign, it pays to get acquainted with the meanings of a few digital marketing terms. Getting familiar with the following terms will be useful as you work to drive traffic to your home care agency.

• NAP stands for name, address and phone number.

• Reviews are public listings that show comments and star ratings about the quality of your service.

• Google My Business is an online directory that ranks high in “near me” searches.

• Location page is a dedicated landing page for each of your facility locations.

• Citations are places online where your name, address and phone number are listed.

Using Google My Business To Drive Local Traffic For A Home Care Agency

In my experience, one of the best drivers of SEO traffic is also the easiest to implement. Better yet, it’s free. Google My Business, also known as GMB, is one of the biggest online promoters for your local business.