Whether you run a guest house, a game farm, an eatery, an adventure attraction or a transport service, the national lockdown has probably been hard on your tourism or travel business. As the country’s lockdown restrictions ease to level 1, you are no doubt looking forward to being able to welcome guests back to your destination.
“Having a small start-up business in the tourism industry has been challenging during lockdown. With the easing of lockdown restrictions to level 1, a lot of businesses will be able to bounce back and start making money again, so they will potentially have the means to invest in marketing again.”
After the long hiatus, you may have deactivated many of your marketing plans and campaigns. One place where travel and tourism businesses can help their business to be more visible online is from search engine optimisation (SEO). Here are some helpful tips on how you can move your website to one of the top spots on Google and other popular search engines result pages.
Optimise your listing
One way to help ensure your business is listed within the top search results online is to optimise search engine visibility. That means using keywords on your website that accurately describe your business. Search engines like Google or Bing will pick up those keywords and match them to your site in their results.The right keywords are among the factors that help push your listing closer to the top of the results page. GoDaddy, for example has developed an SEO tool integrated with Website Builder, that automatically reviews your website and includes relevant, high-value keywords and phrases to help improve your website’s search results ranking.
Google My Business (GMB) is