Even Hailey Bieber Swears By the Internet’s Favorite Skincare Ingredient


Hailey Bieber, like most of us, is tired.

“Sorry, I’m yawning. I’m sorry!,” she tells InStyle over the phone.

The supermodel just returned to LA from Milan Fashion Week, where she was spotted with bleached brows and significantly darker hair than her signature buttery blonde.

But we get it. Feeling utterly exhausted is a 2020 mood, thanks to the stress of socially distancing for several months since COVID-19 was declared a global pandemic, and the impending Presidential election (more on that later). Plus, being jet lagged isn’t exactly the best feeling to add to that mix.

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That’s why Bieber, who’s known for having fun with her beauty looks (remember her cotton candy pink hair?), mostly prefers to keep her routine low key when she’s not on a shoot or a runway — especially while quarantining with husband, Justin Bieber, in Canada and LA.

“During quarantine, I took care of all things, including eyelashes, eyebrows, hair, skin, because I really had the time to focus on that,” she says. “There was no work, there was no dyeing of the hair.”

Her relaxed, effortless vibe is what makes her partnership with bareMinerals a perfect fit. Bieber is the face of the clean beauty brand’s new Strength & Length Collection, a growth serum-infused mascara and brow gel.

Ahead, Bieber breaks down her quarantine beauty routine, reveals her go-to products, and why it’s important to get political on social media.

What has been your approach to makeup during COVID-19? 

I have been using the Strength & Length Mascara and Brow Gel a lot because I feel like we’re all wearing masks and you can’t really go anywhere without them. I don’t leave the house without using a brow gel,