A B2B Website in the Age of COVID-19

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Many B2B companies who relied on these tactics for lead generation have been caught flat-footed and are in a state of panic due to the lack of leads.

Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. Since events and in-person meetings aren’t possible now, they realized they needed a better B2B website to help them with sales and conversions.

COVID-19 has exposed the need for every B2B marketing strategy to be multi-faceted. A multipronged B2B marketing strategy reliant on multiple lead generation tactics is always the best approach. This way when something unexpected comes up like a pandemic, you can turn to lead generation activities that are viable. Right now, and for the near future, every B2B company is more reliant on its website than ever.

B2B Marketing Will Never Be the Same

If you are an event marketing company or a convention center, you may be hoping for things to go back to normal. The problem is the normal we knew 7 months ago is not coming back. Experts predict that business travel will never return to the volume it was before COVID-19, thus you see major hotel chains permanently closing locations in popular places like Times Square.

No matter what you believe on the COVID-19 political spectrum, the acceptance of this reality means you must let go of some short-term, makeshift strategy until COVID-19 “blows over.” B2B companies need to accept reality and determine a long-term strategy based on more virtual selling and digital marketing.

Acceptance Leads to a Path Forward

Accepting this virtual way of doing business will be commonplace

How a Well Designed B2B Website Builds Confidence

In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed.

A Clear and Consistent Message

Website visitors won’t make an effort to read your entire website before making a quick assessment about staying, so keep things simple. Your website’s homepage should be doing what a first-time meeting would—providing a high-level overview of your products and/or services, along with prompts to dive deeper. Begin with strong headlines, and content that clearly outlines the benefits of buying from you.

Professional B2B Web Design That Supports Your Brand

There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.” When people work with a company, they want to know they’re working with professionals. Investing in professional website design shows that your business values professionalism and sends a powerful message to potential clients or customers.

According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index over the span of 10 years. High-quality imagery, and intuitive, thoughtful UX/UI are more than just “pretty” – they are a smart business move.

A Clear Call-To-Action

Want more conversions? Sometimes it can be as simple as just asking or prompting a user. You don’t need just any call-to-action (CTA); you want a strong one that convinces people to act.

There are two main purposes of a call to action: to tell someone what they should do, and to give them the motivation and confidence to do