Attenborough told the BBC that young people are in the best position to drive change in a world that faces an increasingly precarious future. In seeking to reach a wider — and younger — audience, Instagram seemed like a good place to start: According to the statistics database Statista, about 70 percent of Instagram’s worldwide users are under the age of 35 and more than a third are under 25.
“It’s their world, and it’s their tomorrow,” Attenborough said. “I won’t be there. They will be.” He added that he felt “privileged” that the platform’s users were interested in “what an old bloke like me is talking about.”
It was Thursday when Attenborough — star of the upcoming Netflix documentary “A Life on Our Planet” — used an Instagram video to venture beyond his familiar radio and television mediums in a bid to reach a significantly younger demographic.
“Hello,” he says softly in a voice that is characteristically soothing, before going on to warn Instagram users that the world remains in grave danger unless people begin working together to tackle climate change and biodiversity loss.
“I’m making this move and exploring this new way of communication to me because, as we all know, the world is in trouble,” he warns. “Continents are on fire. Glaciers are melting. Coral reefs are dying,” he continues, before inviting users to join him on his mission to help solve some of earth’s most pressing problems.
The video has been viewed nearly 17 million times.
Attenborough told the BBC that he was willing to use “any medium” available to connect with people around the world to educate them on looming threats and advise them on how they could help protect the planet from myriad disasters.
He is fast approaching 5 million followers.
“We have a