Snap Taps Facebook, Google Alum Alexa Levine as U.S. Head of Entertainment Sales

Snap, parent company of Snapchat, has hired Alexa Levine as U.S. head of entertainment.

Levine comes to Snap from Facebook, where she worked for three years oversaw the company’s film, TV, streaming and live event ad clients as industry manager for entertainment. Prior to joining Facebook in 2017, she had a variety of roles at Google — including, most recently, senior account executive, media and entertainment — as well as Microsoft and ad agency Omnicom.

At Snap, Levine is responsible for leading the company’s entertainment sales team and working with U.S. entertainment clients advertising on the platform. Based in Los Angeles. Levine reports to Clayton Peters, U.S. head of verticals, who oversees Snap’s enterprise verticals.

Levine holds a bachelor’s degree in business and hotel management from Cornell University and an MBA from the Ross School of Business at the University of Michigan.

Snap continues to bulk up its originals slate for Snapchat. Earlier this month, it premiered “Coach Kev” starring Kevin Hart and announced three docuseries coming to the platform in 2021 following Loren Gray, Trippie Redd and Swae Lee. On the ad front, Snap announced that it is rolling out First Commercial, a takeover offering that guarantees advertisers that Snapchat users see their non-skippable 6-second ad before any other spots on the app on a given day, to be widely available in the U.S. and U.K. this month.

As of the end of June 2020, Snapchat reported 238 million daily active users, up 17% year-over-year. The company claims Snapchat reaches over 100 million people in the U.S. alone, including over 90% of 13-24 year-olds and over 75% of 13-34 year-olds.

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Meditation Giant Headspace Taps Intuit Alum CeCe Morken To Be Its First Female CEO

Over the last seven pandemic-ridden months, meditation app Headspace has seen its downloads double. The company made its offerings free for first responders and the unemployed, and the number of people using a specific “stressed meditation” series is up sixfold. And as CEOs have become increasingly more mindful of their employees’ mental health, corporations such as Tesco, Hewlett Packard Enterprises and Publicis have signed on for Headspace for Work, while Microsoft is even integrating the meditation service into its Teams platform.

Behind the scenes of much of this recent growth has been CeCe Morken, the woman who is currently serving as Headspace’s president and COO. She assumed the position in April after spending 13 years leading different business units at Intuit—but six months into the job, she’s getting a promotion. Headspace announced Monday that effective January 1, 2021, Morken will become the company’s CEO, while current CEO and cofounder Rich Pierson alongside cofounder Andy Puddicombe will transition to new roles as co-executive chairmen of the board.

“The founders have looked at what we’ve done in six months and said ‘we’re super comfortable with where you’re taking things, and so we want to we want to offer this role to you,’” Morken told Forbes in an exclusive phone interview, noting that the CEO role was not part of the initial conversations she had with Headspace when she joined in the spring.

“When we founded Headspace in 2010, we never imagined it would become the meditation and mindfulness leader it is today,” Pierson said in a statement Monday. He went on to note that for him and Puddicombe, this period of growth marked the right time to step away from