Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers






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NBCU ad boss adds local ads, Symphony, and new data unit to purview

NBCUniversal ad boss Linda Yaccarino is taking on a larger role within the media conglomerate as global chairman of advertising and partnerships, the company announced on Monday.

The promotion, effective immediately, positions Yaccarino, who has been spearheading an initiative to create a single ad-buying system that spans TV and digital, to unite more parts of NBCU’s ad business.

Yaccarino previously was chairman of advertising and partnerships, managing the media company’s portfolio of linear networks like NBC, digital platforms like Peacock, distribution partnerships, and client relationships.

In her new role, she adds to her purview NBCU’s local ads, company-wide marketing strategies, and a new data-strategy team that she’s charged with building. She continues to report to CEO Jeff Shell.

As part of the change: 

  • Local ads will be added to One Platform, NBCU’s all-in-one ad-buying system, which Yaccarino leads. The team that sells ads across NBCU’s local-TV stations and regional-sports networks, run by local-sales revenue chief Frank Comerford, will report into Yaccarino.
  • Yaccarino will oversee NBCU’s strategic initiatives, led by SVP Kathy Kelly-Brown. That includes NBCU’s Symphony marketing campaigns that rally the company around moments, like Peacock’s debut or the Olympic Games. Under Yaccarino’s oversight, the team will start talks with major advertisers about opening up Symphony, similar to the way it works with a “council” of Peacock sponsors to test ad formats for the streaming service. 
  • Yaccarino is building a data-strategy unit charged with bringing together research from across the organization to grow the company’s revenue. The team, which will be led by a data chief who has not yet been named, will work on creating unified anonymous identifies for NBCU audiences, using data to scale NBCU’s new shoppable ads, and using research to inform that ad experience, like reimagining what ads look like in movies on Peacock versus TV

Tired of seeing political texts and ads on your phone? Do this

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Stop unwanted text messages on your phone.


Óscar Gutiérrez/CNET

This story is part of Elections 2020, CNET’s coverage of the run-up to voting in November.

Election Day is getting closer and political ads are swarming all over your Facebook feed, inbox, mailbox and now your text messages. Unfortunately, there isn’t a Do Not Text registry that applies to texting the same way it does to phone calls. There is, however, still a way you can attempt to stop political ads from bombarding your phone.

If you’re wondering how the organization got your number in the first place, it’s because all states allow access to voter data for election purposes — so if you’re a registered voter, your information is on file. 

Here’s how to stop the texts on your phone.


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What political campaigns know about you



5:47

Reply STOP to the sender

Usually when you receive a political text message, you can opt-out. You may see a message in the text body like “reply STOP or unsubscribe to stop receiving messages.” Before responding, however, make sure it’s a legitimate campaign number and not a scammer. If you reply to a scam message, it lets the sender know your number is active.

You may have to text STOP multiple times if several political campaign people are reaching out to you from different numbers.

Filter out the text messages

Your smartphone has capabilities that let you filter out text messages from unknown senders. While this doesn’t stop unknown senders from texting you, it will hide the messages so you don’t have to see them. Here’s how to filter out the messages on iPhones ($699 at Amazon) and Android phones.

If

Facebook To Pause Political Ads As US Election Day Ends

Facebook on Wednesday said it will stop running political or social issue ads after the US polls close on November 3 to reduce chances of confusion or abuse.

The leading social network also said that any posts prematurely declaring a winner or contesting the count will be labeled with reliable information from news outlets and election officials.

“If a candidate or party declares premature victory before a race is called by major media outlets, we will add more specific information in the notifications that counting is still in progress and no winner has been determined,” said vice president of integrity Guy Rosen.

Facebook and other social networks have been tightening rules as they gear up for post-election scenarios, including efforts by President Donald Trump to wrongly claim victory or contend the outcome is not legitimate.

The California-based internet giant has been under pressure to avoid being used to spread misinformation and inflame social division, as was the case during the presidential election in 2016.

Policies against voter intimidation instituted by Facebook four years ago have been consistently expanded to account for new trends and tactics to intimidate or prevent voting, according to vice president of content policy Monika Bickert.

“As we head into the last days of this election, we know we will see spikes in efforts to intimidate voters,” Bickert said at a press briefing.

Wednesday’s tightening of rules included barring posts that reference weapons or armies in encouraging people to monitor polling places on election day, according to Bickert.

“We will remove statements of intent or advocacy to go to an election site with military language,” Bickert said.

“We will also remove calls to go to polls to monitor if it involves exerting control or showing power.”

Facebook has already banned posts directly urging people to go to

Google takes Local Services Ads to Europe

Google takes Local Services Ads to Europe







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