Adobe puts artificial intelligence tools into its marketing software



a close up of a screen: An Adobe Systems Inc software box is seen in Los Angeles


© Reuters/Lucy Nicholson
An Adobe Systems Inc software box is seen in Los Angeles


(Reuters) – Adobe Inc said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies sharpen their marketing campaigns.

Once known for applications like Photoshop, Adobe has become one of the biggest providers of software for running such campaigns, which businesses use to decide which of thousands of images and pieces of written to content to show to potential customers. Growth in its marketing software division has helped send shares up nearly 50% this year.

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The artificial intelligence features released on Monday aid that effort by, for example, scanning and labeling thousand of product images by color and shape, or using natural-language processing technology to read an article to determine its subject.

That makes it easier for marketing campaigns to make a recommendation, whether that means showing a person browsing an e-commerce site a pair of shoes similar to ones they have previously viewed or a news website suggesting a story on a similar subject to the one just read.

Such artificial intelligence technology has existed for several years, but using it generally required corporate marketing departments to export data from their systems and work with another division of the business to use, slowing the work down, Ali Bohra, director of strategy and product marketing for intelligence services at Adobe, said in an interview. Adobe has placed the technologies directly inside the marketing systems, reducing the need to export data.

“When you’re thinking about the need to be agile and work in real time, this is not a process that works very well,” Bohra said.

(Reporting by Stephen Nellis in San Francisco; Editing by Marguerita Choy)

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How An Adobe Employee Made Every Device In The World More Queer (With Just Emojis)

One Adobe employee, with an expertise in fonts, is behind the victory of making perhaps the most universal language in the world–emojis–more gender-inclusive.

Paul D. Hunt is the designer and creator behind the latest gender-inclusive emojis, that are now on nearly every device all over the world.

They are part of the newest set of emojis ‘Unicode 13’ a set of standards released earlier this year by the Unicode Consortium, an organization that sets rules for tech companies using special characters like emoji. 

Hunt is a typeface designer and font developer at Adobe. Still, motivated by personal reasons to make all emoji, more gender-inclusive, they submitted plans to the Unicode Consortium.

“I decided to champion the case for gender-inclusive emoji because, as a queer person, I wanted to provide greater visibility for my fellow gender-nonconforming and non-binary people,” Hunt tells me. “I wanted them to have better options for representing their identity and appearance within the emoji system.”

And the the gender-neutral emoji set, is being rolled out alongside another major gender emoji victory. After multiple representations to the Unicode Consortium over several years, the Transgender flag was also introduced this year.

“As people begin to see a little pink, white and blue flag in friends’ and families’ texts and social media bios, I hope that more and more people will begin to know and acknowledge that some of their loved ones are also transgender”

The global non-profit body has great power and decides international standards for the use of characters. That also means, once a year, they decide what new emojis should become universally published and available on all devices. In one grand