Apple dropped the price of its EarPods and iPhone power adapters by $10, after it said the iPhone 12 would not ship with these accessories



a close up of a phone: Ubon Ratchathani/Getty Images


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Apple has dropped the price of its EarPods and iPhone wall chargers by $10, after it confirmed that the new iPhones it announced Tuesday would not ship with these accessories.

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Its EarPod headphones — a wired alternative to Apple’s Bluetooth AirPods — are now $19 on the Apple Store, a third less than the previous price. 

Its 20W power adapter, which lets you charge your phone at a plug socket, is also $19 — this is a new product, and down from $29 for the old adapter, which Apple has now discontinued.

Older iPhone models still on sale on the Apple Store, including the iPhone 11, XR, and SE, will also no longer ship with these accessories, the company said.

At its iPhone 12 announcement on Tuesday, the company said that shipping phones without these accessories would let it use smaller boxes, helping it meet its environmental goals.

“It’s like removing 450,000 cars from the road per year,” Apple executive Lisa Jackson said at the launch event.

Read more: Apple has acquired more AI startups than Google, Facebook or any other Big Tech company. Is Apple bulking up in AI or just catching up?

Instead of a wall charger, the iPhone 12 will come with a USB-C to Lightning cable, which can be plugged into a computer or wall adapter for charging.

Other phone-markers have already removed chargers and headphones from their boxes, Ben Wood, chief of research at CCS Insight, told Business Insider, but many more companies will likely follow Apple’s lead.

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iPhones won’t come with headphones or power adapters in the box from now on

That drawer full of bad headphones and extra power adapters for your phone won’t get any more cluttered if you decide to pick up a new iPhone 12. Apple will no longer include those items in the box, part of a redoubled effort to reduce its environmental footprint.

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In a segment of its iPhone-centric event today, Apple’s Lisa Jackson explained that the company is hoping to have “net zero climate impact” globally by 2030, meaning everything from manufacturing and assembly to packaging and device recycling will be carbon neutral. Achieving that means relying more on solar power and efficient operations, of course, but also reducing waste.

To that end the company will no longer include the familiar white headphones that have come in the box since the early days of the iPhone, nor the standard outlet adapter for the power cable.

“Customers already have over 700 million Lightning headphones, and many customers have moved to a wireless experience,” said Jackson. “There are also over 2 billion Apple power adapter out in the world, and that’s not counting the billions of third party adapters.”

Thankfully there will be a power cable in the box: a standard USB-C to Lightning cable that you can plug into your old wall adapter or a laptop.

The result is not just fewer things in the box, but a smaller actual box, letting the company fit more of them into a pallet. That may sound like a bit of a stretch for effect — “really, you’re saving the world by making the box smaller?” — but at the scales Apple operates at, fitting half again as many devices into a shipment means saving thousands of trips. It’s the equivalent, Apple notes, of taking some 450,000 cars off the road per year.

Apple didn’t mention

Apple may stop shipping power adapters with iPhone SE, other current devices

Apple is expected to ship new “iPhone 12” models without an AC power adapter, but it could also do the same for previously released devices like the iPhone SE.

The lack of a charging brick in the box is said to be a cost-saving move for this year’s iPhone models. Apple also stopped shipping power adapters with the Apple Watch Series 6, citing environmental reasons.

In a tweet on Tuesday, Bloomberg’s Mark Gurman suggested that the Cupertino tech giant would also stop shipping charging bricks with previously released iPhone models that “it’ll keep selling.”

Although Gurman doesn’t specify, his prediction suggests that Apple will — or already has — change the packaging for current iPhone models to reflect the absence of the charging accessory.

The Bloomberg reporter specified that Apple would nix the power adapter for the iPhone SE, as well as other pre-“iPhone 12” models that it’ll continue selling as part of its updated lineup. At this point, it isn’t clear which current iPhone models will continue to be sold alongside the updated “iPhone 12” lineup besides the iPhone SE.

Additionally, it’s unclear if Gurman’s prediction is simply a guess or actually based on actual leaked information. Gurman didn’t say whether he received the idea from an outside source.

Apple has long been rumored to be pivoting toward wireless charging for its flagship iPhone devices, and analyst Ming-Chi Kuo has forecast that the company could switch to a “completely wireless experience” by 2021. Apple is also rumored to be developing some type of small wireless charging adapter in lieu of AirPower.

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