Craig Campbell SEO Gets Six-Figure Youtube Channel Sponsor

Press release content from KISSPR. The AP news staff was not involved in its creation.

10/13/2020, Glasgow // KISSPR //

October 13, 2020 – Glasgow, Scotland: Craig Campbell, the Glaswegian SEO expert, and content creator has officially signed a six-figure sponsorship deal with ODYS Global for Campbell’s YouTube channel. 

Campbell has spent the last 2 decades in the digital marketing industry and now specializes in link building, online reputation management, and PPC management. The sought-after SEO consultant has been posting videos to his YouTube channel, Craig Campbell SEO, since 2017. At the beginning of quarantine, Campbell offered his viewers a free, in-depth digital marketing course on his channel, which exploded in popularity. Just 6 months later, he had amassed more than 45,000 followers.

Campbell is excited about the sponsorship with ODYS, an internet marketing company that sells premium domains. The company, whose name stands for “Our Domains, Your SEO,” nurtures premium domains with SEO best practices for clients who want to start ranking on Google right away. They offer their clients older domains (which Google prefers) with thousands of prior backlinks in niche industries, including affiliate marketing. They also provide templated sites that are proven to convert. The partnership between ODYS and Campbell officially brings together two powerhouses in the SEO industry.

Campbell sees the sponsorship deal with ODYS as a result of his relentless dedication to and passion for digital marketing. By producing massive amounts of video content over the past three years–not to mention his regular blog posts, podcast episodes, and social media profiles–Campbell has provided endless value to his viewers. According to the digital marketing expert, that’s the key to SEO success. Campbell says he has spent “the last 18 years continually investing in my own development…I aim to keep ahead

YouTube Unveils Programming Centered on Black Leaders in Fashion

YouTube.com/Fashion released programming Tuesday focused on Black leaders in fashion as part of its broader commitment to amplify Black voices and perspectives.

The platform spotlights 12 designers and fashion industry leaders, including Virgil Abloh, Grace Wales Bonner, Naomi Campbell, Stella Jean, Jerry Lorenzo, Adebayo Oke-Lawal, Kenneth Nicholson, Tremaine Emory, Laduma Ngxokolo, Andrea Iyamah, Samuel Ross and Felisha Noel, and includes runway shows, films, interviews and behind-the-scenes content.

The programming can be found on a dedicated shelf on the fashion homepage, and is part of larger partnership efforts to elevate Black fashion leaders and grow their YouTube presence.

“This year has been an incredible moment for all industries, including fashion, to reflect on the ways it attends to diversity and representation,” said Derek Blasberg, head of fashion and beauty, YouTube.

“YouTube is the home for diverse voices and perspectives and we have a unique opportunity to use our platform to spotlight Black fashion talent and grow their audiences on YouTube. This past year alone, we’ve seen incredible content that lifts up diverse voices and the programming we’re debuting today and in the coming years builds upon this work. Now, more than ever, it’s vital to not only support but center on our Black creators, brands, designers and fashion professionals,” added Blasberg.

Among some of the programming is Off/White men’s fall 2020 collection designed by Abloh, the Louis Vuitton men’s spring 2021 show in Tokyo, designed by Abloh; A-Cold-Wall’s spring collection, designed by Samuel Ross, and “Thinkin Home,” a 2020 film by Jeano Edwards and Wales Bonner. In addition, fashion designer Felisha Noel shares her story of going from the finance industry to owner and founder of a Brooklyn-based women’s wear brand, Fe Noel.

 

FOR MORE STORIES: 

Media People: Derek Blasberg of YouTube Fashion

YouTube’s Now Testing Shopping Features

 

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Google might turn YouTube into a shopping website

YouTube already makes money through advertisements, YouTube Premium (to get rid of said advertisements), and memberships to specific channels. It looks like the company might be preparing to add general shopping functionality to the list, according to a new report.

Bloomberg reports that YouTube is asking creators to tag and track products featured in their videos, which will be linked to analytics and shopping tools from Google. The end goal is for Google to sell items directly through YouTube, instead of only advertising items from other sites. A YouTube spokesperson confirmed the company is testing the functionality with a handful of channels, but declined to share more details.

The most likely implementation of this feature would be based on Google Shopping, which is already tightly integrated with Search. Google Shopping is a unified storefront for thousands of retail shops large and small, including Best Buy, Target, Costco, and Overstock. However, it hasn’t quite reached full dominance — Walmart pulled out in 2019, and a few other large stores are missing from the list. Deep integration with YouTube (and the sales that could come along with that) might encourage more stores to sign up, though.

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YouTube and influencer business trends newsletter October 8

Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.

TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.

My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by the company, which they said gave a monthly active user count that was far above what they were seeing on some internal metrics at the time. 

In the October 2019 release, Triller said it had grown 500% organically year over year to 13 million monthly active users. But a screenshot provided by a former employee from one of Triller’s app-analytics tools, Localytics, showed just 2 million monthly active iOS users and about 484,000 monthly active users on Android devices. It was taken a few weeks after the announcement. 

Four of the six former Triller employees Dan spoke with confirmed that they had access to the Localytics dashboard and remembered Triller’s monthly active-user count ranging between 1 million and 2.5 million at the time. The other two said they remembered the monthly active-user count being about 1 million to 2.5 million at the time but did not name Localytics in particular.

In a statement, Triller CEO Mike Lu said the former employees were “disseminating inaccurate information” to Business Insider and that “relying upon probably false information is concerning.” He also said the company no longer uses Localytics.

More recently, Triller threatened to sue the app-analytics company Apptopia in August after it provided estimates of Triller’s app downloads that were much lower than the company’s publicly reported numbers, TechCrunch first reported.

Triller has since hired Apptopia and the two companies plan to copublish a report