Exer Labs has raised $2 million in funding and unveiled its AI and computer vision Exer Studio app for the Mac. Exer Studio captures your movements for coaching advice and offers Peloton-style leaderboards for workouts.
The Denver-based fitness startup captures your movements with your laptop’s camera and evaluates your form. It can share your results with friends, fitness coaches, or others to see where you rank on the leaderboards, motivating you to work harder or faster.
CEO Zaw Thet said in an interview with VentureBeat that Exer relies on edge-based AI (meaning it uses your smartphone’s computing power) and computer vision to power its motion coaching platform. It offers real-time audio and visual feedback on almost any type of human motion via a Mac (and its camera), without having a human in the loop. The mission is to help people move, train, and play better. Coaches can use the app for classes and see who needs help.
“Gyms have closed and are having trouble opening back up,” Thet said. “There are more than 300,000 professionals who aren’t able to train people in person. They have switched to streaming workouts, but it’s hard to keep people engaged on Zoom.”
The company has now raised $4.5 million to date. Investors in the latest round include GGV, Jerry Yang’s AME Cloud Ventures, Morado Ventures, Range VC, Service Provider Capital, Shatter Fund, MyFitnessPal cofounders Mike Lee and Albert Lee, and existing investors Signia Venture Partners and former Zynga executive David Ko.
Fitness in the pandemic
Thet said the Mac app uses the camera to capture your movements, so it knows how many repetitions you’ve done and whether your form is correct. It compares your results to a Peloton-style leaderboard, and you