NFX, Wix CEO and Joe Montana Back Sales Startup Walnut to Enable Remote Sales

The “Wix for sales teams” enables product demos without relying on engineers, designers, and other technical experts for customization

SAN FRANCISCO & TEL AVIV, Israel–(BUSINESS WIRE)–October 6, 2020–

Walnut, a platform that provides sales teams with the ability to create and execute product demos without the need for technical expertise in driving the customer sales journey, has announced a seed funding round of $2.5 million.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201006006036/en/

Walnut Founders (Photo: Business Wire)

Walnut Founders (Photo: Business Wire)

This round was led by venture capital firm NFX and includes additional investments from notable industry incumbents, including Wix CEO Avishay Abrahami, Liquid2 Partners Joe Montana and Michael Ma, Graph Ventures Partner Matt Wyndowe, Plangrid Co-Founder Kenny Stone, Former YCombinator PT Partner and current Mercury CEO Immad Akhund, and RoundForest CEO Alon Gamzu.

Walnut enhances the sales journey by enabling sales professionals and teams to personalize the demo experience without the need for back-end technical expertise from software developers, graphic designers, and data scientists. It is a no-code, drag-and-drop solution that puts a highlight on the customer narrative. Sales representatives can use storylines in their delivery, which are customizable templates based on previously successful ones but are specific to each client, vertical, or company in the current sales pitch.

The platform empowers sales representatives or even company executives by running product demos as a live experience, even when the actual product is offline or in development. Users can add or remove features, personalize the content, and gain access to data insights that can make the presentation more effective.

Having the capability to do a live demo without depending on the product being fully online or functional, puts focus on the customer experience and reduces the risk of technical glitches.

“Twenty-two years ago, Bill Gates went on stage to showcase