SugarCRM Names Enterprise Software Veteran to Board of Directors

SugarCRM Inc., the innovator of time-aware customer experience (CX), today announced the appointment of James Norwood to its board of directors effective immediately. James brings more than 30 years experience in enterprise software with a proven track record in product strategy and development, sales and marketing, M&A, brand creation and differentiation, and has a detailed industry knowledge.

During his career, James has held numerous C-level and executive leadership roles at a number of ERP, CRM, martech and customer experience (CX) companies.

Most recently, James served as Executive Vice President of Strategy, Chief of Staff, and Chief Marketing Officer at Episerver, a CX leader focused on content, commerce and marketing automation. Previously, he was Senior Vice President and Chief Marketing Officer at CRM and customer engagement company KANA Software, through the company’s acquisition by Verint, Inc. And prior, James spent a decade at Epicor Software, including as Senior Vice President, Worldwide Product Marketing, helping shepherd the company’s growth from $100 million to $1 billion during his tenure.

“James knows what it takes to help catapult Sugar as the go-to CX brand for mid-market companies that want to compete on CX,” said Craig Charlton, CEO of SugarCRM. “His expertise will help us share our vision for helping companies achieve a high fidelity view of their customers in order to help them deliver a high-definition customer experience.”

James also acts as a strategic advisor to several high-powered private equity firms, including Accel-KKR, Diversis Capital, and Nordic Capital, advising them on merger and acquisition activities and market, brand and product strategy for their portfolio companies.

“I’m delighted to be joining the board of one of the strongest brands in CX,” said James Norwood. “I’ve watched SugarCRM evolve and grow in recent years with some highly differentiated and exciting technology that their customers just love.

How ‘Halo’ Veteran Harold Ryan Plans To Revolutionize Game Studio Culture

Given the imminent arrival of the PlayStation 5 and Xbox Series X, the recent releases of games like like Crash Bandicoot 4 and Star Wars: Squadrons, and with countless blockbusters on the horizon, you’d be forgiven for losing track of every major gaming development–even if they had the potential to fundamentally transform the way the industry operates. This month, ProbablyMonsters took another step towards shaping how games could be made, and it’s one you shouldn’t overlook.

The company, which exists to “unite, guide, and empower talented teams to create exceptional interactive experiences”, announced the creation of its third, yet-unnamed studio, led by creatives from the critically acclaimed Borderlands and Torchlight franchises. The chief architect behind this, ex-Bungie CEO Harold Ryan, is no stranger to success–and he doesn’t plan on breaking old habits.

Ryan, whose 25-year career in the Pacific Northwest has seen him generate over $5 billion of revenue through iconic franchises such as Halo, Destiny, and Age of Empires, established ProbablyMonsters after leaving his role as CEO, president, and chairman of the board at Bungie in 2016. 

Now headquartered in scenic Bellevue, Ryan has a pioneering vision for game studios–one he modestly discussed exclusively with Forbes.com. “With ProbablyMonsters, I’ve been given the opportunity to create something unique–the first of its kind,” he says. “We’re a new category of game company.”

ProbablyMonsters’ MO is simple: to build a family of developers with “strong and compatible cultural bonds that transcend from studio culture” and to the games they develop. With it, the organization will bring some better news to an industry that’s plagued by countless, disheartening headlines