Babolat Upgrades Best-Selling Performance Racket, The Pure Drive

Babolat’s most popular performance racket line received technological upgrades with the launch of the brand-new Babolat Pure Drive 2021. The racket in the hands of Grand Slam tournament winners from Carlos Moya’s 1998 Roland-Garros victory to the 2020 Australian Open title for American Sofia Kenin continues its focus on “explosive power” for the 2021 refresh. 

“Working on such an iconic racket is a real challenge every time,” says Olivier Carlier, Babolat Pure Drive product manager. “We need to consider design trends, the game’s evolution, or even anticipate players’ needs while keeping the traditional Pure Drive DNA — strong reputation of power and versatility with the iconic blue color.” 

The Pure Drive 2021 adds a high torsional rigidity system to improve stability and a Smac Wrap eXtended technology to improve vibration filtering. Carlier says the new Pure Drive isn’t about adding more power, but more explosivity. “We noticed that players often hit the ball earlier to go for winners,” he says. “Overall, the players did not need more power, but more stability and feel at impact.” 

The high torsional rigidity technology, then, offers a specific lay-up located in the racket hoop to increase the torsional rigidity of the frame, optimizing the energy return of the frame and especially on off-center hits. “The advantage,” Carlier says, “is a player can hit a winner at will with better stability and forgiveness at impact.” The design also creates a more efficient baseline stroke that doesn’t lose power. 

The feel focused Smac Wrap eXtended technology filters vibrations for better feel of the ball, the brand

Spotify and Snap Get Upgrades From Guggenheim

Internet companies appear to be undervalued, according to a Guggenheim analyst, who on Monday upgraded Snap  (SNAP) – Get Report to buy from neutral and Spotify Technology  (SPOT) – Get Report to neutral from sell. 

Snap, parent company of Snapchat, was climbing 3.9% to $25.62 at last check, while audio streaming services company Spotify was advancing 1.1% to $238.53.

Guggenheim analyst Michael Morris raised his price target for the stock of both companies, increasing Snap to $28 from $22, while boosting Spotify to $250 from $232.

Morris said in a note to investors that he had revised his valuation framework for digital media companies to better reflect what he believes to be greater similarities between internet and software companies, according to The Fly.

This includes core investment in R&D and engineering resources and the creation of high-utility technology platforms.

Morris said he believes that at the core, internet companies are software development and distribution companies that largely focus on consumer rather than enterprise applications and he expects investors will continue to evolve their view to reflect this, which will drive incremental appreciation for internet stocks.

The analyst said that “investors in general underestimate the long-term advertising market growth potential,” as well as “the sustained revenue and profit growth potential” of internet stocks.”

In addition to Spotify and Snap, Morris also raised his price targets on such internet marquee names Facebook  (FB) – Get Report, Google parent Alphabet  (GOOGL) – Get Report, Roku  (ROKU) – Get Report, Netflix  (NFLX) – Get Report and Twitter  (TWTR) – Get Report.

Guggenheim also started coverage of Pinterest  (PINS) – Get Report with a buy rating and a share price target of $48.