Sweetheart Kitchen Raises US$17.7 Million In Series C Funding Round To Launch New Brands And Kitchen Units Across MENA


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Cloud kitchen operator Sweetheart Kitchen has successfully secured €15 million (US$17.7 million) in a Series C funding round backed by strategic investors, led by the company’s founder and CEO Peter Schatzberg.

As a delivery-only multi-brand virtual kitchen, Schatzberg notes that the Dubai-based company is keen to invest their funding into supply chain technology, food design and hiring talent, as they had previously done, and which they plan to continue to do so. “Scaling units is certainly one important objective for us, but we are also investing in streamlining our processes and systems to achieve profitability.”

As a company that is only 15 months old, it’s noteworthy to point out its impressive milestones. The startup (which, according to a Wamda report, is backed by Germany’s Delivery Hero) has previously raised €21 million ($24.8 million) in a previous round. Thus, as of date, the startup has raised a total of $43 million. The brand boasts a portfolio of 30 brands, such as Wingo, Avocado Bravo and Affordabowls, among others.

That’s not to say that cloud kitchen startup hasn’t had their fair share of hurdles during the pandemic. Schatzberg comments, “Almost overnight, we pivoted from scaling volume and units, to demonstrating profitability through aggressive cost-cutting measures that would ordinarily take place in a mature enterprise.” They had to close live units in Kuwait, as well as make reductions, and lose cash flow as they were waiting to open a number of completed units, but was vacant due to citywide lockdowns. He adds, “Any incremental revenue we might have received as a function of the pandemic was more than offset by the various costs and challenges that the pandemic

Apple sues a company that it should recycle iPhones, but ended up secretly selling 100,000 units

Apple is suing a Canadian company that it hired to recycle old iPhones and iPads but which, according to the Cupertino company’s lawsuit, secretly sold 100,000 units instead.



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© Bagus Hernawan vía Unsplash


According to a report from the Apple Insider site, the firm Geep Canada received from Apple just over half a million units of iPhones and iPads for dismantling, however, the technology firm has noted in an audit that 18% of these devices remain On circulation.

According to another report to the site The Verge , Apple assumes that there are many more devices that are being used without connection to mobile networks. The apple firm warns that these devices have not undergone a new safety certification so they could potentially have battery or electrical system defects that could harm users.

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Apple’s lawsuit against Geep Canada seeks compensation of no less than $ 22.7 million.

The Canadian brand defends itself against this complaint saying that it was the subject of a theft by some employees who saw the opportunity to use these devices. According to The Logic page, Apple has been aware of these arguments since 2018, but in the lawsuit filed in 2020 it ensures that in any case, the employees involved held positions of power in the recycling company.

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Apple demanda a una empresa que debía reciclar iPhones, pero terminó vendiendo 100 mil unidades en secreto

Apple sues a company that it should recycle iPhones, but ended up secretly selling 100,000 units

Americans Want Facebook and TikTok Banned Over Privacy Concerns

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