Role-playing computer game helps players understand how vaccines work on a global scale

vaccine
Credit: Unsplash/CC0 Public Domain

A free game launched today allows players to role-play the deployment of a virtual vaccine to help to halt the global spread of a viral pandemic. The Vaccination Game, created by researchers at the University of Oxford’s MRC Weatherall Institute of Molecular Medicine, in collaboration with Goldsmiths, University of London, challenges players to figure out how they can deploy limited doses of the vaccine to best control a disease modelled on influenza.

The idea of developing a game was conceived by Professor Hal Drakesmith and colleagues who are part of a research network focussing on immunising babies and mothers to fight infections in low and middle-income countries. Following funding from, and in collaboration with the IMPRINT research network, they were able to begin development of the game.

“We originally had the idea of the game and began developing it back in 2019, with influenza as our example disease,” said Professor Drakesmith, who is based at the MRC Weatherall Institute of Molecular Medicine. “Then COVID-19 struck, and the ideas behind the game are obviously much more relevant.”

“Our game isn’t intended as a modelling or simulation tool, or meant to predict real-world scenarios”, Professor Drakesmith said. “Instead, we hope it’s educational, as it illustrates how vaccines can work on a global scale, and shows that precisely how a vaccine is deployed across populations can be crucial to its effectiveness”

Professor Drakesmith and his group collaborated with the Analysis, Visualisation and Informatics group, also based in the MRC Weatherall Institute of Molecular Medicine, to develop the game. They also worked with Goldsmiths, University of London, to produce the final version based on mathematical models of how a virus spreads, and what effect a vaccine might have.

The virtual vaccine in the game is available in limited doses per

3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing

Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO, and SEM.

SEO

Marketing professionals often use the terms SEM and SEO interchangeably. However, these strategies are different from each other, and you need to know their differences to better manage your search marketing campaign.

In this post, we will discuss the similarities and differences between SEO and SEM. But before tackling them, let us first familiarize ourselves with these terms.

What is Search Engine Optimization?

Google Knowledge Graph defines search engine optimization (SEO) as the process aimed at optimizing the traffic to a website by making it appear on the first page of the results list of a search engine called search engine results pages(SERP) during a search query. Actually, SEO is part of SEM.

In an SEO campaign, brands employ organic methods to rank high in SERPs. You can use several SEO strategies to increase your visibility to search engines like Google during their searches. Experts usually group these SEO techniques and tricks into three categories, namely:

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