Hilton Inspires Travelers to Make New Memories with the U.S. Launch of Insights-Driven Global Marketing Campaign

Research Reveals Travel Is the Most Frequently Recalled Happy Memory, And Nearly Two-Thirds Say They Plan Trips to Create Memories with Family and Friends

Hilton has announced the U.S. debut of “To New Memories,” its first global marketing campaign since the onset of the COVID-19 pandemic. The insights-driven initiative reflects consumers’ desire to reconnect with the people and places they love. The campaign comes on the heels of a new survey uncovering that travel memories are some of the happiest memories of consumers’ lives (89% of survey respondents), suggesting that most Americans (188 million) would say they are experiencing a travel memory deficit. The results also revealed the optimism and desire consumers have for traveling again soon, a feeling that is reflected in the new campaign and new Hilton packages and promotions.

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Still photo from Hilton’s To New Memories campaign. (Photo: Business Wire)

The global marketing effort, first launched in September in China, the United Kingdom and Germany, is rolling out on October 12 in the U.S. and Saudi Arabia. As a catalyst for memories for more than 100 years, Hilton developed the campaign to inspire consumers to move from dreaming to planning their next trip to create new memories.

“While so much has changed this year, some things remain true – people crave connections, seeking out the reliable, friendly experiences that only our hospitality can provide,” said Chris Nassetta, president and chief executive officer, Hilton. “Hilton is here to help you make new memories, whenever you are ready.”

A new survey commissioned by Hilton shows that nearly nine in 10 travelers say travel memories are some of the happiest of their lives, while 95% of survey respondents who travel are missing travel right now and 90% of survey