Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO, and SEM.
Marketing professionals often use the terms SEM and SEO interchangeably. However, these strategies are different from each other, and you need to know their differences to better manage your search marketing campaign.
In this post, we will discuss the similarities and differences between SEO and SEM. But before tackling them, let us first familiarize ourselves with these terms.
What is Search Engine Optimization?
Google Knowledge Graph defines search engine optimization (SEO) as the process aimed at optimizing the traffic to a website by making it appear on the first page of the results list of a search engine called search engine results pages(SERP) during a search query. Actually, SEO is part of SEM.
In an SEO campaign, brands employ organic methods to rank high in SERPs. You can use several SEO strategies to increase your visibility to search engines like Google during their searches. Experts usually group these SEO techniques and tricks into three categories, namely:
- Technical SEO – Technical SEO involves the strategies to improve the technical aspects of your website to optimize its foundation and backend structure. Among the website aspects tackled by these procedures are mobile-friendliness, page speed, crawlability, indexing, structured data, security, and site architecture. This category aims to improve both the user and search engine experience.
- On-page SEO – On-page SEO includes all activities you do to improve your website’s researchability. Among the strategies in this category are HTML source code optimization, content creation, strategic keyword choice and