New Digital Design Improves Customer Experience for Top-Selling Electronics Brand
Appnovation worked with TCL to relaunch its U.S. and Canadian consumer websites, improving customer experience for the top-selling electronics brand.
NEW YORK, NY AND VANCOUVER, BC, Oct. 05, 2020 (GLOBE NEWSWIRE) — TCL®, one of the world’s best-selling consumer electronics brands and leading technology companies, selected Appnovation, a global digital consultancy, as its digital partner to redesign and migrate its consumer websites for the U.S. and Canadian regions to a new content management system. A continuation of TCL and Appnovation’s long standing relationship, this project will enable consumers to find and compare products more quickly and easily.
The transformation project includes migrating the North American TCL websites to Adobe Experience Manager. Experience Manager was chosen to ensure consistency across worldwide TCL web and mobile sites and to improve upon the mobile-first customer experience.
“We are working with TCL to reinvent the customer experience of its regional websites by introducing beautiful imagery, relevant content at the right time and tools to help consumers compare and view information in an intuitive way,” said Anton Morrison, VP of Experience Design at Appnovation. “It makes sense to move the site to Adobe Experience Manager in order to take advantage of benefits like scalability and the ability to launch content and campaigns from one central location, no matter the device.”
As part of the redesign, Appnovation is also:
Leading with a mobile first design, as research showed the majority of customers were browsing and purchasing on a mobile device
Restructuring the site’s navigation to provide information in a more visual way to better guide the user journey
Redesigning the homepage to focus on a range