Appnovation Selected by TCL for U.S. and Canadian Website Relaunch

New Digital Design Improves Customer Experience for Top-Selling Electronics Brand

Appnovation worked with TCL to relaunch its U.S. and Canadian consumer websites, improving customer experience for the top-selling electronics brand.
Appnovation worked with TCL to relaunch its U.S. and Canadian consumer websites, improving customer experience for the top-selling electronics brand.
Appnovation worked with TCL to relaunch its U.S. and Canadian consumer websites, improving customer experience for the top-selling electronics brand.

NEW YORK, NY AND VANCOUVER, BC, Oct. 05, 2020 (GLOBE NEWSWIRE) — TCL®, one of the world’s best-selling consumer electronics brands and leading technology companies, selected Appnovation, a global digital consultancy, as its digital partner to redesign and migrate its consumer websites for the U.S. and Canadian regions to a new content management system. A continuation of TCL and Appnovation’s long standing relationship, this project will enable consumers to find and compare products more quickly and easily.

The transformation project includes migrating the North American TCL websites to Adobe Experience Manager. Experience Manager was chosen to ensure consistency across worldwide TCL web and mobile sites and to improve upon the mobile-first customer experience.  

“We are working with TCL to reinvent the customer experience of its regional websites by introducing beautiful imagery, relevant content at the right time and tools to help consumers compare and view information in an intuitive way,” said Anton Morrison, VP of Experience Design at Appnovation. “It makes sense to move the site to Adobe Experience Manager in order to take advantage of benefits like scalability and the ability to launch content and campaigns from one central location, no matter the device.”

As part of the redesign, Appnovation is also:

  • Leading with a mobile first design, as research showed the majority of customers were browsing and purchasing on a mobile device

  • Restructuring the site’s navigation to provide information in a more visual way to better guide the user journey 

  • Redesigning the homepage to focus on a range

SwitchDin’s Technology Selected for World-First Project to Increase Solar Hosting Capacity for Electricity Distribution Networks

SwitchDin, an Australian energy management software company, has been retained by distribution networks, SA Power Networks and AusNet Services, to provide a global-first solution that will allow networks to create flexible solar export limits to accommodate the growth of rooftop solar photovoltaic (PV) systems that are connected to the grid.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201001005065/en/

SwitchDin CEO Dr Andrew Mears with SwitchDin Droplet controller (Photo: Business Wire)

The installation of PV systems is growing at a rate of more than 200,000 each year in Australia’s National Electricity Market (NEM), and distribution networks are reaching the limit of their ability to host rooftop solar in some areas. This flexible export capability will allow SA Power Networks and AusNet Services to offer an alternative to the strict export limits currently required to address these challenges, increasing the penetration of renewable energy, creating more value for customers and improving the security of the grid.

The project is backed with over A$2 million in direct funding by the Australian Renewable Energy Agency (ARENA), with additional financial contributions from SwitchDin, SA Power Networks, AusNet Services and inverter manufacturers involved in the program. A 12 month trial involving a group of 600 customers in South Australia and Victoria will test the viability of this approach so it can be offered as a standard service to solar customers in future.

SwitchDin will lead in the project’s integration architecture design and will provide the core software platform for SA Power Networks and AusNet Services to support the flexible export functionality, based on the international ‘Smart Grid’ standard IEEE 2030.5. The flexible export capability will be enabled for solar inverters through connection to SwitchDin’s Droplet controller devices, or by connection via the internet into SwitchDin’s IEEE 2030.5 utility server platform.

Dr