Ask These 4 Questions to Design a Great SaaS Website Copy

SaaS websites need to be special.

There’s always a temptation to focus heavily on what your software does: the technology used in your processes, the features of your offering, etc. Those things are great – and they can serve as validation of your offering’s value.

But it’s important to put your own preconceptions aside when you’re designing your SaaS website. If you don’t intentionally work to view your website from an objective perspective, your site will almost certainly have too much jargon, be too complicated to navigate, or even miss your target demographic entirely.

With that in mind, here are four questions to ask when designing and building a website for your SaaS company. These questions will give you the perspective you need in order to find out if your website design is optimal.

1. Does your SaaS website make a great first impression?

Here’s a fact that keeps web designer up at night: from the first click a user makes onto your site, you have between 50 milliseconds and 6 seconds to create a positive first impression. Clearly, that’s not a ton of time. How are you going to impress that visitor in such a short time span?

Here’s how:

And here are three examples I like:

bambooHR

Why I like it: it’s simple and it captures the core of the product. The image conveys the brand’s purpose and ethos, and the clear CTAs are focused on a free trial (which tends to be a good hook for SaaS products).

SpringSled

Why I like it: wow, this is simple. It gets the message across so clearly and quickly, and aligns really well with the theme of the product, which is (no surprise) simplicity.

WISTIA

Why I like it: the tagline is really simple, and the messaging is really consistent

New My Hero Academia Website Raises Questions About a New Anime

My Hero Academia has had a very busy weekend thanks to its news drop on season five. Fans were given a hefty update on the anime’s upcoming season not long ago, and it seems a new report has fans eyeing more updates. After all, it seems a brand-new domain has been registered in Japan, and the site has to do with our favorite heroes-in-training.

The news came to light over on social media thanks to users such as Atsushi101X. It was there netizens were informed a mysterious domain was registered over in Japan. The site itself is heroaca-ex, but the page is locked at the current moment.

As you can guess, this news was met with wild speculation from fans. Netizens were quick to theorize about a future movie or spin-off anime. After all, My Hero Academia does have quite a few side manga series out there. That isn’t even including the series’ prequel manga, and after putting out two very successful films, it is not hard to see why a third movie is on fans’ radars.

My Hero Academia Izuku Midoriya Deku Shocked
(Photo: TOHO Animation)

Of course, there are other explanations for this domain that aren’t as exciting. In fact, the user StoneBrosRiseUp has a convincing argument for this domain’s purpose. They are confident the website is for a new My Hero Academia exhibition.

And why are they so sure? Well, the first reason is that the manga publisher Shueisha registered this domain. GMO Internet has traditionally registered web domains for My Hero Academia shows and movies in the past. The domain’s name itself also lends credence to this growing exhibition theory, but not everyone is convinced quite yet. But with season five on its way next spring, any possible spin-off anime would have to wait until the main series wraps before getting its

7 Common Questions About SEO and Content

Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy.

This used to throw me for a bit of a loop — because I am NOT an SEO expert. So I hired Meg Casebolt of Love at First Search to join our team, and she’s taught me a TON about how content marketing and SEO can make beautiful music — and results — together.

Here are some of the most common questions I get about content and SEO and some brief primer answers.

How do I “do SEO” for my blog posts?

This is such a broad question — but generally speaking, the way we “do SEO” for a blog post is first to do some keyword research to know which keywords we want to target.

For this, we bring in Meg Casebolt of Love at First Search. She does our SEO keyword research for our clients and can give us a list of keywords to target.

Once we have the keywords, we can create blog posts that focus on using those keywords — and we optimize the text we write by using those keywords in the title, in subheadings and bullets, and in the main body text.

IMPORTANT NOTE: We write for humans first and Google second, but there are ways to do both!

Of course, there’s WAY MORE to SEO than this, but this is the bare basics of what we do to optimize content.

How can I use SEO with my podcast or videos?

So this is a fast-changing topic! As of this writing, Google has announced that they have started “crawling” audio and video content for SEO — but here’s the

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