Lakeside Software Welcomes New Chief Revenue and Chief Marketing Officers

With the rapid transformation of the distributed workforce and need for analytics and automation to cost-effectively improve the computing experience of employees, the demand for Lakeside’s digital experience monitoring (DEM) platform, SysTrack, is dramatically increasing. Widespread deployment of Lakeside’s platform in 20% of Global 500 accounts as well as the strong adoption of its cloud solution has further propelled Lakeside’s growth, driving the need to ramp up its go-to-market operations.

As Chief Revenue Officer, Eric Fischer will lead global field operations, including sales, channel, customer success, and professional services. Prior to Lakeside, Eric was a senior sales executive in multiple SaaS firms, most recently driving growth from $3 million to $360 million at Dynatrace and increasing recurring revenue by 3x at both Turbonomic and BitSight.

“I am excited to join Lakeside at this inflection point in the company’s history,” says Fischer. “Given the strength of our customer base and continued product innovations, I see a huge opportunity for Lakeside to be transformative in the industry. It’s going to be fun to build the team and contribute to the company’s growth.”

In the role of Chief Marketing Officer, Bill Hobbib will tap his deep experience in growth marketing, brand-building, product and industry marketing to drive strategy and execution across all of Lakeside’s marketing functions and teams — including demand generation, product marketing, analyst relations, public relations, branding, and partner/channel marketing. Most recently, Hobbib was SVP Marketing for enterprise AI leader, DataRobot, which recently placed #36 on the prestigious Forbes 100 list. During his tenure as marketing leader, the company doubled, was recognized as a category Leader in major analyst reports, and achieved record performance in pipeline building. His previous experiences include VP Product Marketing at Bullhorn and Oracle, and VP Marketing at ExaGrid Systems. 

“Lakeside is in a unique position to