NBC Olympics And Twitter Team Up For Bigger Audiences, More Diverse Content In Expanded Partnership

In 2019, NBC Olympics and Twitter
TWTR
announced a partnership ahead of the 2020 Tokyo Olympics that would see the former produce a 20-minute daily studio show live from Tokyo, among other, more bite-sized content, to stream exclusively on the social media platform.

Now, the two media companies have announced an expanded content partnership that will include not only the postponed Tokyo Olympics in 2021 but the Beijing Winter Olympics in 2022.

In addition to the daily studio show, NBC Olympics and Twitter will work together on content such as a daily Twitter poll in which fans decide which athlete, sport or moment they’d like to see in a live look-in to NBC’s Primetime or Primetime Plus broadcasts each night and real-time video highlights throughout each competition day.

NBC Olympics worked closely with Twitter in past Games, streaming behind-the-scenes photos and interviews with athletes during the 2018 Pyeongchang Olympics. But this partnership would see both the scope and the amount of content expand.

A heavy emphasis will be placed on the athletes and the goings-on in the host city of Tokyo in the daily live studio show. Many of the most memorable and engaging moments of each day of competition will be published on Twitter as they happen, including some Spanish-language clips. Highlights will include medal-winning performances and podium ceremonies, as well as the Opening and Closing Ceremonies.

The agreement also includes pregame content. Starting in June 2021, NBC Olympics will