With a new focus on marketing software, NewsCred relaunches as Welcome

The company formerly known as NewsCred has a new name and a new product: Welcome.

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a platform that it uses itself).

Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer. Now Welcome is officially unveiling its new brand, which it’s also using for its new marketing orchestration software.

“It’s not often not often that startups like ours get to close one chapter and open another chapter,” Islam said. “We kind of went back to being a Series A, Series B startup, iterating and working very closely with our customers.”

While today is the official launch of Welcome platform, Islam said the company has been moving the software in this direction for the past year, and that this side of the business has already seen significant growth, with daily average users up 300% year-over-year.

Islam also suggested that while this was the right time to come up with a new company name, it’s something that’s been discussed repeatedly in the past.

Welcome Gantt Calendar
Welcome Gantt Calendar

Image Credits: Welcome

“Every time we raised money ever in last 10 years, the new investor would say, ‘What about the name? Can we change it?'” he recalled. “We could never do it, because we had this content heritage built up and enough brand equity. Finally, with this deal, and with the launch of the new software … we came up with the name Welcome.”

While there’s no shortage of marketing software out there already, Islam said marketers need an orchestration

Acumen Legal Marketing Offers a Free Guide to Legal Company SEO – Press Release

Acumen Legal Marketing Offers a Free Guide to Legal Company SEO

Acumen Legal Marketing is a leading legal company marketing firm based in Melbourne. The company has offered a free guide to legal company SEO. Currently, this company offers an unmatched guide to local SEO, reputation management, web design, video marketing, PPC, and direct mail.

Acumen Legal Marketing a trusted and recognized legal firm marketing firm in Melbourne that boasts of superior quality services that have offered a free guide to law company SEO. The Melbourne legal marketing firm stated that the manual offers factual and tried techniques, plans, and solutions required to offer unparalleled outcomes and results. The guide is designed for attorneys who want to create a perfect online funnel for local search, media advertising, and conversion rate optimization. 

The company pointed out that the guide has vast and comprehensive details on legal firm marketing. This Melbourne digital marketing firm attested that the guide contains various topics like law firm web design, local SEO, structured data, content generation, local search, on-page SEO optimization, and analytics & optimization. 

Furthermore, this legal firm marketing firm pointed out that the free guide is accessible on their site. Customers who want to get the guide can download it from their site. 

About the Company 

Acumen Legal Marketing is a legal firm marketing company based in Melbourne. The company boasts in helping law companies with the best funnels required for local search, social media, automated lead follow-up, and conversion rate optimization. 

Media Contact
Company Name: Acumen Legal Marketing
Contact Person: Sean Dennin
Email: Send Email
Phone: (321) 361-4199
Address:100 Rialto Place Suite 745
City: Melbourne
State: FL
Country: United States
Website: acumenlegalmarketing.com

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Lakeside Software Welcomes New Chief Revenue and Chief Marketing Officers

With the rapid transformation of the distributed workforce and need for analytics and automation to cost-effectively improve the computing experience of employees, the demand for Lakeside’s digital experience monitoring (DEM) platform, SysTrack, is dramatically increasing. Widespread deployment of Lakeside’s platform in 20% of Global 500 accounts as well as the strong adoption of its cloud solution has further propelled Lakeside’s growth, driving the need to ramp up its go-to-market operations.

As Chief Revenue Officer, Eric Fischer will lead global field operations, including sales, channel, customer success, and professional services. Prior to Lakeside, Eric was a senior sales executive in multiple SaaS firms, most recently driving growth from $3 million to $360 million at Dynatrace and increasing recurring revenue by 3x at both Turbonomic and BitSight.

“I am excited to join Lakeside at this inflection point in the company’s history,” says Fischer. “Given the strength of our customer base and continued product innovations, I see a huge opportunity for Lakeside to be transformative in the industry. It’s going to be fun to build the team and contribute to the company’s growth.”

In the role of Chief Marketing Officer, Bill Hobbib will tap his deep experience in growth marketing, brand-building, product and industry marketing to drive strategy and execution across all of Lakeside’s marketing functions and teams — including demand generation, product marketing, analyst relations, public relations, branding, and partner/channel marketing. Most recently, Hobbib was SVP Marketing for enterprise AI leader, DataRobot, which recently placed #36 on the prestigious Forbes 100 list. During his tenure as marketing leader, the company doubled, was recognized as a category Leader in major analyst reports, and achieved record performance in pipeline building. His previous experiences include VP Product Marketing at Bullhorn and Oracle, and VP Marketing at ExaGrid Systems. 

“Lakeside is in a unique position to

Ocreative Marks the Launch of Their New Website with Ten More International Creative & Marketing Awards

HARTLAND, Wis., Oct. 13, 2020 /PRNewswire/ — To earmark the launch of their new website, Ocreative, an integrated marketing agency, also announced they’ve been generously recognized by the Academy of Interactive & Visual Arts (AIVA) for their outstanding work in traditional and digital marketing. With over 6,000 entries from companies and agencies spanning the globe, the Communicator Awards are one of largest awards of its kind in the world.

“We have the opportunity to work with some really incredible, innovative clients,” says Founder and Chief Creative Officer, Andrea Koeppel. “They trust us with their business, and we work hard to honor their vision, goals, and messaging with top-tier work.”

Working closely with clients and creating an environment of transparency and open communication are paramount to Ocreative’s success, she explained. So much so, that they chose to center their new website around their client relationship philosophy. “We really wanted to let businesses and organizations of all sizes know that cutting-edge web design and development and inventive marketing are accessible,” Koeppel continued. “We want to educate and guide and we’re thrilled that organizations like AIVA choose to highlight our work. It lets us know we’re always moving in the right direction and gives our clients confidence and peace of mind.”

Ocreative’s new website boasts a detailed series of case studies in their portfolio to help potential and existing clients get a better handle on the agency’s marketing experience and capabilities. “We want to show people how marketing strategies can work and provide real outcomes,” Koeppel said “But we really wanted our creative team to run with it, no holds barred. Let’s really show them what’s possible.” The new website balances vibrant colors, graphics, and animation with real photos of their team and office, located in Hartland, WI.

Alongside their

Adobe puts artificial intelligence tools into its marketing software



a close up of a screen: An Adobe Systems Inc software box is seen in Los Angeles


© Reuters/Lucy Nicholson
An Adobe Systems Inc software box is seen in Los Angeles


(Reuters) – Adobe Inc said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies sharpen their marketing campaigns.

Once known for applications like Photoshop, Adobe has become one of the biggest providers of software for running such campaigns, which businesses use to decide which of thousands of images and pieces of written to content to show to potential customers. Growth in its marketing software division has helped send shares up nearly 50% this year.

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The artificial intelligence features released on Monday aid that effort by, for example, scanning and labeling thousand of product images by color and shape, or using natural-language processing technology to read an article to determine its subject.

That makes it easier for marketing campaigns to make a recommendation, whether that means showing a person browsing an e-commerce site a pair of shoes similar to ones they have previously viewed or a news website suggesting a story on a similar subject to the one just read.

Such artificial intelligence technology has existed for several years, but using it generally required corporate marketing departments to export data from their systems and work with another division of the business to use, slowing the work down, Ali Bohra, director of strategy and product marketing for intelligence services at Adobe, said in an interview. Adobe has placed the technologies directly inside the marketing systems, reducing the need to export data.

“When you’re thinking about the need to be agile and work in real time, this is not a process that works very well,” Bohra said.

(Reporting by Stephen Nellis in San Francisco; Editing by Marguerita Choy)

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