Move over Instagram influencers: The magic of TikTok is authenticity

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In what experts say could be a long-term shift, people are posting more unfiltered content on social media during COVID-19 lockdowns. For many, the polished life of Instagram influencers is less alluring during a pandemic.


Angela Lang/CNET

With people spending more time at home during the coronavirus pandemic, there’s been a noticeable shift in the kinds of content posted online. These days, you won’t see many photos of sunny Hawaiian vacations or over-the-top parties. Instead, platforms like TikTok have flooded social media feeds with pajama-clad, makeup-free creators trying to stay entertained by posting everything from simple skits to rants to candid moments.

Another trend has picked up steam on TikTok: mocking Instagram influencers for what many perceive as superficial content focused on product promotions and super polished looks. Countless creators on TikTok have posted videos pretending to be an influencer, starting off with the YouTube and Instagram influencer catchphrase, “A lot of you guys have been asking about…” before jumping into mock routines for simple practices like applying hand sanitizer. 

Erika Priscilla, a 27-year-old TikTok creator from New Jersey, regularly impersonates influencers by posting fake tutorials for basic tasks like putting hair in a bun and sharing updates about “secret projects” with over-the-top excitement. She posted her first parody video in late spring mocking the “influencer catchphrase,” and it instantly went viral. She now has more than 260,000 followers on TikTok. 

“There’s a huge audience that watches these videos of these influencers and thinks the same thing,” Priscilla said. “I’m just the person that’s saying what everyone’s thinking.” 

Chinese-owned TikTok has had a tumultuous few months in the US, with the Trump administration pushing to bar downloads of the app, citing data privacy concerns.

Axway named a Leader in Gartner 2020 Magic Quadrant for Full Life Cycle API Management. For the fifth time.

Axway’s Open API Platform solves the hardest integration issues securely, quickly and cost-effectively.

Axway (Euronext: AXW.PA), a leading provider of API Management and integration software, today announced it has been positioned by Gartner in the Leaders quadrant of the Gartner 2020 Magic Quadrant for Full Life Cycle API Management.¹ This is the fifth time Axway has been positioned as a Leader.

“When it came to the quality of their support and strategic partnership, Axway really stood out from the crowd,” said Chris Hengst, Lead API Architect/API Evangelist, HM Health Solutions. “As well as satisfying all our core technical criteria around API governance, discovery and developer self-service, Axway went above and beyond to help us succeed.”

“We believe this evaluation validates the importance of an open API platform like AMPLIFY to help companies create new customer, partner, and employee experiences that drive business growth,” said Patrick Donovan, Axway CEO. “This announcement comes on the heels of Axway being named a Leader in The Forrester Wave™: API Management Solutions Q3 2020.² We believe these announcements recognize Axway for its open API platform and multicloud, multivendor vision.”

Axway offers a single layer of governance from which companies have visibility across their digital capabilities across different vendors, deployment environments, and latest innovations, including microservices and events-driven architectures.

As one of the largest independent integration vendors, Axway’s technology is well-positioned to help customers open everything and build their digital future with AMPLIFY.

“Before we could shape a competitive monetization strategy, we first needed fine-grained data on API usage across our global business,” said Jérémy Ségura, Enterprise Architect, BNP Paribas Personal Finance. “When Axway told us about AMPLIFY Unified Catalog, we immediately recognized that it would offer us the insights we need to kick our monetization initiative into high gear.”

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