The Greatest Lie Ever Told in SEO

You’ve heard it a million times.

“Content is king.”

Create amazing content, and you’ll automatically win in the SERPs, drive a legion of visitors to your site, and basically win the SEO game.

But that isn’t quite true.

In reality, content is only one piece of the puzzle.

Without the other pieces, chances are your stunning content will remain invisible.

So, what are these other working parts you need to boost your traffic?

And is amazing content overrated?

Can you skip on quality and simply focus on other SEO factors?

Let’s get these questions answered.

The Burning Question: Does Quality Content Really Matter?

First things first.

If content is only a piece of the puzzle, is it OK to skip over quality?

The short answer: No.

The longer answer: without the content your audience craves, none of your SEO strategies will matter.

Picture yourself in the shoes of a searcher on Google.

You want to learn how to start your own blog. So, you type your keyword into the search engine.

Content Is King: The Greatest Lie Ever Told in SEO

Now, imagine that a thin piece of content magically made it to #1 on Google’s SERPs.

You click on it and right away know it’s not the piece you’re looking for. So, you click away.

A thousand other people do the same. No one actually stays to read the worthless content, much less subscribe or buy anything.

Soon enough, Google will notice and rank this site much lower on its SERPs.

So yes, although it’s true that you can’t rank on Google with great content alone…

…it’s also true that you can’t rank on Google without it.

In recent years, SEO has more and more closely resembled content marketing.

So, what kind of content wins on Google?

The answer: content your audience craves.

Here are two examples of how