Tableau integrates with Salesforce’s Einstein Analytics, now called Tableau CRM

(Tableau Image)

Tableau announced that it is combining its software with Salesforce’s Einstein Analytics arm. The new offering will be known as “Tableau CRM.” It’s the latest integration between the two companies following Salesforce’s $15.7 billion acquisition last year.

“By bringing together the Tableau and Einstein Analytics teams earlier this year, and tapping into the power of the overall Salesforce ecosystem, we are putting rocket boosters on our innovation and accelerating our mission to help people see and understand data,” Tableau CEO Adam Selipsky said in a statement.

Tableau CRM will be part of the Salesforce CRM workflow. Initial integrations include “Einstein Discovery in Tableau,” which lets users identify patterns based on their datasets and enables predictive modeling and recommendations capabilities.

“Augmented analytics” is becoming more prevalent in the business intelligence software market, ZDNet noted, with competitors such as Microsoft and Qlik also rolling out similar products.

The announcement was part of Tableau’s annual conference, this year known as Tableau Conference-ish due to it being held virtually for the first time as the pandemic forces companies to cancel in-person events. Tableau also said today that is donating $1.4 million to PolicyLink, a national organization advancing racial and economic equity.

Salesforce cut about 1.8% of its workforce in August following record quarterly earnings. The layoffs included some Tableau employees, though Tableau continues to hire in areas including sales, product development and marketing. The pandemic has accelerated the digital transformation at many large companies, fueling new demand for technology including data analytics and visualization.

For the quarter ended July 31, Salesforce reported total revenue of $5.15 billion, up 29%, and profits of $2.6 billion.

Tableau is part of its “Platform and Other” category, which grew to $1.5 billion in quarterly revenue from $912 million

Facebook Integrates Messenger Chat With Instagram

Facebook  (FB) – Get Report said on Wednesday that it would incorporate its Messenger service with Instagram’s direct messages, enabling the apps’ users to directly communicate with each other through calls and chats.

Users can also control where and whether they receive messages and calls — in their chats or message requests, or not at all according to the company’s privacy control policies, the Menlo Park, Calif., social-media giant said in a statement.

With the new update, Facebook is changing how users can control their privacy, including tools that will enable them to report suspicious activity.

Facebook said it would first integrate those features on Instagram and Messenger in a few countries and then expand globally.

With the update, users can stay connected with their friends and family without deciding which app to use to communicate. Instagram users can decide if they want to update to the new feature.

Some of the features from Messenger that will be integrated with Instagram include replying to a specific message, forwarding messages, and customizable chat colors and themes.

The messaging update will also include features such as Watch Together, which enables users to watch videos with their friends on IGTV during a video call.

Other features include selfie stickers and Vanish Mode, through which users can ensure that messages automatically disappear after they have been seen or read.

And there’s more yet: the opportunity to share content with up to five friends or groups; animated message effects, and enhanced reporting and blocking updates.

More than 100 billion messages are sent across Facebook’s apps every day, the company said.

Facebook has been under antitrust scrutiny. Lawmakers and regulators have voiced concern about Chief Executive Mark Zuckerberg’s plan to integrate Messenger, WhatsApp and Instagram.

CNN reported that integrating the three could ensure that

Facebook integrates Messenger and Instagram

Sept. 30 (UPI) — Facebook said Wednesday it has combined Instagram with Facebook Messenger in the latest step to integrate the two platforms.

Messenger replaced Instagram’s old messaging service, Instagram Direct, a move that will allow users to send chat messages, and share photos and videos between the two platforms. It’s part of Facebook’s bigger plans that would include the incorporation of WhatsApp into Facebook as well.

“More than a billion people already use Messenger as a place to share, hang out and express themselves with family and friends,” Adam Mosseri, head of Instagram, and Stan Chudnovsky, head of Messenger, said in a statement. “That’s why we’re connecting the Messenger and Instagram experience to bring some of the best Messenger features to Instagram — so you have access to the best messaging experience, no matter which app you use.”

Facebook said users will be able to communicate across apps seamlessly, watch videos together, customize emoji reactions, incorporate message controls and easily forward content. The integrated platforms also will offer enhanced reporting and blocking for safety.

“In our research, four out of five people who use messaging apps in the [United States] say that spending more time connecting with friends and family on these apps is important to them, yet one out of three people sometimes find it difficult to remember where to find a certain conversation thread,” Mosseri and Chudnovsky said. “With this update, it will be even easier to stay connected without thinking about which app to use to reach your friends and family.”

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