In the era of pandemics, your B2B website is literally the front door to your business operations. To be part of the future is to have an effective, professional and efficient online presence. Your business has 7 seconds to make a great first impression on a prospect visiting your website—here are 5 tips on how to succeed.
A Clear and Consistent Message
Website visitors won’t make an effort to read your entire website before making a quick assessment about staying, so keep things simple. Your website’s homepage should be doing what a first-time meeting would—providing a high-level overview of your products and/or services, along with prompts to dive deeper. Begin with strong headlines, and content that clearly outlines the benefits of buying from you.
Professional B2B Web Design That Supports Your Brand
There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.” When people work with a company, they want to know they’re working with professionals. Investing in professional website design shows that your business values professionalism and sends a powerful message to potential clients or customers.
According to Adobe, companies with a strong design outperform companies with a weak design by 219% on the S&P Index over the span of 10 years. High-quality imagery, and intuitive, thoughtful UX/UI are more than just “pretty” – they are a smart business move.
A Clear Call-To-Action
Want more conversions? Sometimes it can be as simple as just asking or prompting a user. You don’t need just any call-to-action (CTA); you want a strong one that convinces people to act.
There are two main purposes of a call to action: to tell someone what they should do, and to give them the motivation and confidence to do